Primary Features Madmimi
Aweber provides you with all the Following key features:
the ability to import / host the email database
a vast assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third-party apps Madmimi
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat service.
Furthermore, there’s no hoops to Go through to contact service – related phone number and email details may be seen quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this type of easy access to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber provide one of the largest collections of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them look slightly dated. I would believe them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the option of communicating your own also. Madmimi
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although technically you can use this feature with any material that has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the site – this is a large time-saver.
It is worth noting that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates that are specifically designed for this purpose.
On the other hand, there are quite A few of them to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works fine, but I think there is definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your emails are likely to appear more consistently and exhibit more faithfully across email customers – however only using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be nice to see some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Have to answer a few questions regarding how you gathered the data you’re importing. If your listing is on the larger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on consumer actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the program of tags to ascertain what should be sent to whom and when (see previously ).
However, I Think this operation should go a bit further really – tools like Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of example, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Madmimi
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’alright’.
On the other hand it is very easy To install follow up emails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or combine automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’ll probably need to appear at other products, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have yet regarding the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The lack of the functionality is not a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a couple of distinct versions of your email (using either differing content or subject headers), send them to a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could create and test four variants of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back during the upcoming few months, but if you believe you are likely to want this operation urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats like open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / advice, including
that the growth of lists over time
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical place )
the background of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Seem to be able to get more of an overview of information in 1 place, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all their reporting information on a single dashboard (which you can then use to drill down to particulars ). Madmimi
A nice feature of Aweber is the Flexibility it gives you about how you want to handle the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing solutions provide their clients with this choice.
Aweber Offers an adequate selection of integrations with other options. You will find more than 400 integrations available which enable you to connect Aweber to different types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of them involve dedicated widgets; others involve including a snippet of code into a website; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default’standard’ email marketing option for a great deal of apps), but you also should not have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty straightforward. You can create sections not only based on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you create the sections – you essentially have to go to some’handle subscribers’ section, search for some readers and save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a car dealer with a mailing list comprising a field called’car model.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in one go.
In an ideal world you’d just be Able to select the relevant segments and send the message to all those three classes. With Aweber however – this is not possible. You would need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; therefore ultimately it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its Kind accessible, but it’s reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be especially important for some potential users, especially those starting out in e-marketing without a truckload of technical skills (you likely won’t have stuck, but if you do, you are able to talk to a real person being on an actual telephone line about your issue ).
In Addition, It’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made up your mind on if this is the e-marketing alternative for you, here’s a brief breakdown of the key advantages and disadvantages of utilizing it: Madmimi
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options out there which offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its type out there, it’s cheaper than many similar solutions.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It’s good export performance, with the choice to import a broad range of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party tools and apps.
It comes with a very large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively easy and you can use both area contents and consumer action (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber to get a quote.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users may like is that all attributes are available on all plans – unlike any competing goods you don’t have to be on more expensive plans to unlock certain functionality.
That said, The functionality available on Aweber – as we’ll see below – isn’t always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t really apply to very little lists however – if you’ve got a small email database, several of the competing products are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters that it is possible to send to them. For the sake of a comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not the Only factor you need to base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally is to avail of its free trial. Madmimi