Description of Getresponse Mac Email Marketing Software Reviews
Getresponse is primarily an email marketing app that allows you to: Mac Email Marketing Software Reviews
Import and host a mailing list and catch data onto it
create newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email service and various online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you these two channels – if phone service is a deal-breaker for you then you may want to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I’ve not had to use it quite frequently (a fantastic thing) but once I’ve I have found it for a small mixed bag (less of a fantastic thing). Some of those live chat service I’ve received has been outstanding, and I have not had to wait too much time to chat with a broker; the email support .
Some of the feedback I have from our readers does suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these kinds of companies, I expect it boils down to who you get on the day. Mac Email Marketing Software Reviews
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter you shipped and set them in a segment of readers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your mails, and time your prospective mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you can click one of your subscribers and see in which they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and vision easily enough with all the controls supplied; and of course there is nothing to stop you designing your own HTML email template and importing the code for this.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty straightforward to find a good starting point to get a template and edit it until you’re delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be created in this area. Mac Email Marketing Software Reviews
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you personally — you can set them up so that instantly after somebody signs up to your mailing list, they receive a welcome message from the business; a week later they could get a discount deal for a number of your goods or services; 3 weeks later they could obtain an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and also action-based messages may be triggered by user actions or information, for example:
contributors to particular lists
changes in contact tastes
finished transactions / targets
changes in user data
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This type of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create a user journey which can be customised to the nth level.
For a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ program and up. Mac Email Marketing Software Reviews
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, instead of simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something quite useful in this respect that most of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, that could only be displayed 1,000 times per month.
Additionally, and above all, you can not use the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your customers different variations of your landing page, computes conversion speeds, and finally rolls out the top performing landing page automatically).
If you are serious about landing pages – and they are unquestionably a useful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 per month, but quite frustratingly, although the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I guess is exactly what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Mac Email Marketing Software Reviews
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the need to export information to CSV and straight back to your email marketing tool as a way to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to add prospects to it).
When I watched Getresponse lately introducing a new CRM feature in their plans I had been intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how to use this functionality is as follows:
You can add a contact to a specific point on a sales pipeline depending on the page of your website that they completed a form on;
you can then send a automated email tailored to this pipeline stage a couple of days later;
and based on the action they took in regards to this email (clicking on a particular link ) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of the communication in the contact’s history. There is now no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, if you click a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your leads are not displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and enter the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the stuff it could do on the automation aspect is impressive. I’m hopeful that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the notion of getting your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very competitive also compared to based webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you will need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, especially once you consider that you can link it in with a built-in CRM tool (more about that in a minute ). Mac Email Marketing Software Reviews
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important thing to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, nevertheless, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you are going to have to choose the company’s word for this, but assuming it’s true, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something that I have not encountered on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion rate and therefore the amount of readers on your list. A dual opt-in process is better for verifying the people subscribing to a record are using real email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising only email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on specific devices or pages of your website. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse into some growth-hacking instrument called Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the webpages I need ). Mac Email Marketing Software Reviews
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality a bit tricky at times).
One area I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and transfer them about an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a helpful tool – it is only that the execution of it might be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is fully operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I do not use” scenario.
The only down side to this free trial is that it limits the number of subscribers it is possible to send to 1000. It would be good if this could be raised a bit, as it might help potential users try the tool out in more’real world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, several additional types of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing based on requirements (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than most competing platforms. Mac Email Marketing Software Reviews
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
landing pages – you can only avail of landing pages that allow split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – this performance isn’t accessible at all on the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a fairly high number of email addresses onto your own database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of mails each month to, then you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database however on the number of emails you send per month too. If you’re happy to limit the amount of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it might sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – provide completely free accounts for users that have a small number of documents (but these do not offer the full range of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about features? Mac Email Marketing Software Reviews
Getresponse represents among the more cost-effective ways to host and speak with an email database.
It is also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that offers this’all round’ proposal, and it is what proceeds to convince us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture forms also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
Overall though I rate Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst supplying as much, if not more performance as them.
The discounts you receive when paying for one or two years of support are very generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which is not offered by any similar products.
Its own reporting and thorough split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its site and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page founder – but keep in mind that you have to be on a more expensive plan to get the fully functional version of the.
You can test out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can not control when and where they are displayed on your site.
CRM functionality has to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a little perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Mac Email Marketing Software Reviews