Description of Getresponse Local Email Marketing
Getresponse is primarily an email marketing program Which Allows you to: Local Email Marketing
Import and host a mailing list and catch data on it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer these two channels – if telephone service is a deal-breaker for you you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I have never needed to use it very often (a fantastic thing) but once I have I’ve discovered it for a bit of a mixed bag (less of a good thing). Some of the live chat service I’ve received was excellent, and I have not needed to wait too much time to chat with a broker; the email support less so.
Some of the feedback I’ve got from our readers does suggest that there do have to be improvements made concerning the quality of service Getresponse offer. As with a lot of these types of companies, I anticipate it boils down to who you get on the day. Local Email Marketing
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter you sent and set them in a segment of readers which you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers take action in your emails, and period your future mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, you can discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user information – you can click one of your readers and see where they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box seem a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and of course there is nothing to stop you designing your own HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty simple to locate a good starting point to get a template and edit it before you’re delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there is also the option of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be created in this region. Local Email Marketing
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you — you can set them up so that immediately after someone signals up to a mailing list, they receive a welcome message from your business; a week after they can get a discount deal for a number of your products or services; three months later they could receive an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to particular lists
changes in contact tastes
completed transactions / goals
changes in consumer data
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This kind of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to create an individual journey that can be customised to the nth degree.
For a fast overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available on the pricier plans – the’Guru’ program and up. Local Email Marketing
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, rather than simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something very useful in this regard that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, which can only be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse program (where the system shows a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are certainly a helpful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 a month, but very frustratingly, although the add-on permits you to show an infinite amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I suppose is what Getresponse want one to do!) .
Getresponse was before its competitors for quite a while with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is used in either portrait or landscape style. Local Email Marketing
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is that the need to export data to CSV and back to your email marketing instrument as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to include prospects to it).
So when I saw Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it in order to perform rather basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your site they completed a form ;
you could then send a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the actions they took with regard to this email (clicking on a certain link ) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a record of this communication from the contact’s history. There’s currently no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, when you click a contact in a deal pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have sent to your prospects aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing this does not display their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and then enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the things it can perform on the automation aspect is remarkable. I am hopeful that this feature gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive also compared to based webinar solutions. For example, among the primary webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, especially once you believe you could connect it in using a built in CRM tool (more about that in a moment). Local Email Marketing
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always a very important thing to check at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Obviously you’re going to have to choose the organization’s term for this, but assuming it is true, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability difficulties utilizing the cheaper plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in process, the individual registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your record. A double opt-in process is best for verifying that the people subscribing to a record are using actual email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list comprising just email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds pretty fine — but to be honest, I think there is a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are provided by Getresponse to switch forms off or on on specific devices or individual pages of your website. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse to a growth-hacking instrument called Sumo (that allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d love to and on the webpages I want). Local Email Marketing
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance a little bit tricky at times).
1 place I think that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and move them about an e-newsletter, in practice it’s quite clunky to use and may lead to accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a helpful instrument – it is just that the execution of it could be somewhat better.
Additionally, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I do not use” scenario.
The only down side to the free trial is the fact that it restricts the amount of readers you can send to 1000. It would be useful if that could be increased a little, as it might help prospective users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on prerequisites (if you are considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than most competing platforms. Local Email Marketing
Distinctions of Every Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
landing pages – you can only avail of landing pages that enable split testing and unlimited views if you are on a’Pro’ plan or greater
Webinars – that performance isn’t accessible whatsoever around the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a reasonably high number of email addresses onto your database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an infinite number of mails each month to, then you’ll discover that hosting it with Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database however on how many emails you send per month too. If you’re delighted to set a limit on the number of mails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your list, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – offer free accounts for users that have a small number of records (but these don’t offer the entire assortment of features that you get on a paid program ).
As stated before, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Local Email Marketing
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all round’ proposition, and it is what proceeds to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements can be made to the data capture forms too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your dollar with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you’re pleased to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst offering as much, if not more functionality as them.
The discounts you get when paying upfront for one or two years of support are very generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and comprehensive split testing features are strong.
Getresponse is transparent about deliverability rates, publishing characters on its own site and supplying deliverability data for person e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a useful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You can try out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM functionality needs to be improved considerably before it can be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little confusing, with users having to pay something of a premium to access the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Local Email Marketing