Primary Capabilities Listrak
Aweber provides you with the Following key features:
the capacity to import / server an email database
a wide assortment of templates
some marketing automation performance
responsive email designs
RSS / blog to-email performance
telephone, email and live chat support
integrations with third party apps Listrak
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat service.
Furthermore, there’s no hoops to Go through to get service – related phone number and email details can be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: there are over 700 available.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the choice of communicating your own also. Listrak
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, though technically you can use this feature with any material which has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the site – this is a large time-saver.
It is worth noting that You can not use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates that are made specifically for this purpose.
On the plus side, there are quite A few of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works fine, but I believe there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are very likely to seem more consistently and display more faithfully across email clients – however only using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be nice to see some of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you are Given the option to add your readers to a particular set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Have to answer a few questions about how you gathered the information you are importing. If your list is on the larger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — and the program of tags to determine what needs to be routed to whom and when (see previously ).
However, I Think this operation needs to go a bit further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behaviour can activate mailouts.
For instance, in Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Listrak
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’okay’.
On the other hand it is very Straightforward To install follow up mails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or combine automation rules with tagging to create autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’ll probably should look at other goods, particularly Getresponse, which supplies’marketing automation’ performance that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have however seeing the responsive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The absence of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a few different variations of your email (using either differing content or theme headers), send them into a sample of your data, and your e-marketing option will roll out the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to create and examine four variants of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales staff that it’s coming back over the upcoming few months, but if you think you’re likely to need this operation desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor key stats like open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / advice, such as
the Increase of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical location)
the background of an individual’s action – you can view past opens and clicks etc. in a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to be able to get more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of the reporting information onto a single dashboard (which you can then use to drill down to particulars ). Listrak
A nice feature of Aweber is that the Flexibility it gives you around how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing solutions provide their clients with this selection.
Aweber Provides an adequate selection of integrations with different options. You will find more than 400 integrations available which allow you to join Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of them involve dedicated widgets; others involve adding a snippet of code into a website; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug into other applications quite as easily as Mailchimp (which seems to be the default’standard’ email advertising option for a lot of programs ), but you should not have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly simple. You can create sections not only depending on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and simple to use.
It is a little bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to go to a’manage subscribers’ section, search for a number of subscribers and save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at once, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a dealership having a mailing list containing a field known as’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an Perfect world you’d just be Able to choose the applicable segments and deliver the message to all those three classes. With Aweber though – that isn’t possible. You’d need to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the air; therefore finally it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its Kind available, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The primary Facets of the Item That will nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t get stuck, but if you do, you are able to speak with an actual person being on a real telephone line about your problem).
Additionally, it’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made your mind up on if this is the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of using it: Listrak
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options out there that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – although not the most expensive product of its type on the market, it’s cheaper than several similar options.
It enables you to choose whether to subscribe people to your list on a single or double opt-in basis.
It’s good export functionality, with the option to import a wide range of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party applications and programs.
It includes a very large range of templates – over its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you may use both area contents and consumer activity (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users may like is that all of features are available on all plans – unlike any competing goods you do not need to be on more costly plans to unlock specific functionality.
That said, The functionality available on Aweber – as we’ll see below – is not necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons don’t actually apply to very little lists however – if you have a little email database, a number of the competing goods are greater worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses outlined previously, but they limit the number of e-newsletters which it is possible to send them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these plans are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally would be to avail of its free trial. Listrak