Main Capabilities Listproc
Aweber provides you with all the Following key attributes:
the ability to import / host the email database
a vast assortment of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat support
integrations with third-party programs Listproc
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat service.
Additionally, there’s no magic to Go through to get support – related phone number and email details can be viewed very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive when you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest collections of e-newsletters templates available: you will find over 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the choice of communicating your own also. Listproc
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. In Aweber, this can be called’Blog broadcasts’, although you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this can be a big time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this purpose.
On the other hand, there are quite Some of these to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works ok, but I think there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are very likely to seem more consistently and exhibit more reliably across email clients – but only using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be great to see a few of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Have to answer some questions about how you gathered the information you’re importing. If your list is on the larger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — and the program of tags to ascertain what should be routed to whom and when (see previously ).
However, I Think this operation needs to go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behavior can activate mailouts.
For instance, at Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Listproc
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’alright’.
On the other hand it is very easy To install follow up emails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a bit more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’ll probably should look at other products, especially Getresponse, which provides’advertising automation’ functionality that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of this operation isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a few different variations of your email (using either different content or subject headers), send them into a sample of your information, and your e-marketing solution will roll the very best performing version automatically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it is coming back over the upcoming few months, but if you think you are likely to want this functionality urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look at a lot of other useful analytics / advice, including
the Increase of lists over the years
an Summary of sign up methods
where people are opening your email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Seem to have the ability to get more of an overview of information in 1 spot, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present all the reporting data on a single dashboard (that you can then use to drill down to specifics). Listproc
A nice feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their clients with this selection.
Aweber Offers a decent range of integrations with other solutions. There are over 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of these involve committed widgets; others involve including a snippet of code into a site; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email marketing option for a great deal of programs ), but you shouldn’t have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It’s a bit tricky however To work out how to reach the screen where you make the segments – you essentially have to visit a’manage subscribers’ section, search for some readers and save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you are a car dealer having a mailing list containing a field called’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in one go.
In an ideal world you would only be Able to select the applicable segments and send the message to those three classes. With Aweber however – that isn’t possible. You’d need to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the air; therefore ultimately it’s a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better way.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not the best product of its Kind available, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The primary aspects of the product That will nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you are able to talk to a real human being on an actual phone line about your problem).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made your mind up on whether this is the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of utilizing it: Listproc
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options out there that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the most expensive product of its type out there, it’s more affordable than several similar options.
It lets you select whether to join people to your listing on a single or double opt-in basis.
It has good export functionality, together with the option to import a broad range of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party applications and apps.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you can use both area contents and user activity (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber for a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users might like is that all features are available on all plans – unlike some competing goods you do not need to be on more costly plans to unlock specific performance.
That said, The functionality available on Aweber – as we will see below – is not necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons do not actually apply to very little lists however – if you’ve got a little email database, several of these competing goods are greater worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which permit you to host the same amounts of email addresses outlined previously, but they limit the amount of e-newsletters which you can send them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these programs are comparable in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course is to avail of its free trial. Listproc