Main Features Listmail
Aweber provides you with all the Following key attributes:
the capacity to import / host the email database
a vast assortment of templates
some marketing automation performance
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third-party programs Listmail
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat support is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat service.
Furthermore, there’s no magic to Proceed through to contact service – relevant phone number and email details may be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber supply one of the largest sets of e-newsletters templates accessible: you will find more than 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them look slightly dated. I would believe them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own also. Listmail
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. In Aweber, this is called’Blog broadcasts’, though technically you can take advantage of this feature with any content that has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your website – this is a big time-saver.
It is worth noting that You can not use the standard Aweber template designs for RSS-to-email functions – you have to choose from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite Some of these to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I think there’s definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your emails are likely to seem more consistently and display more faithfully across email clients – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be nice to see some of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a particular pair of autoresponders, and label them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you gathered the information you are importing. If your list is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — and the application of tags to ascertain what should be sent to whom and when (see above).
But I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behaviour can trigger mailouts.
By way of example, at Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a bit of catch up with its competitors here. Listmail
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the plus side it is very easy To install follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a little more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or combine automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’re likely going to should look at other products, particularly Getresponse, which provides’advertising automation’ performance that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have however seeing the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The lack of this operation isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the performance of every , and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a few different versions of your email (using either differing content or subject headers), send them to a sample of your data, and your e-marketing solution will roll out the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their own sales team that it’s coming back during the upcoming few months, but if you think you are going to want this operation desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / advice, including
the Increase of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical location)
the history of an individual’s action – you can view past opens and clicks etc. in a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Appear to have the ability to get more of an overview of information in 1 place, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp present all the reporting information onto one dashboard (which you can then use to drill down to particulars ). Listmail
A Great feature of Aweber is that the Flexibility it provides you about how you want to deal with the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this selection.
Aweber Offers a decent selection of integrations with different options. You will find over 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of them involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising choice for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Information in Aweber is Fairly simple. You may produce segments not only based on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you make the segments – you basically have to go to some’manage subscribers’ section, search for some readers and save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple segments at the same time, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a car dealer having a mailing list comprising a field called’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in 1 go.
In an Perfect world you would only be Able to choose the applicable segments and deliver the message to those three classes. With Aweber however – that isn’t possible. You would need to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the air; so finally it’s a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing alternative.
The main aspects of the product That would nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of specialized abilities (you likely won’t have stuck, but if you do, you can speak with a real person being on a real telephone line about your problem).
In Addition, It’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is the e-marketing alternative for you, here is a brief breakdown of the key pros and cons of using it: Listmail
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing goods and based on Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – although not the most expensive product of its type on the market, it’s more affordable than many comparable solutions.
It lets you select whether to subscribe people to your listing on a single or double opt-in basis.
It has good export functionality, with the option to import a broad range of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good range of third party applications and programs.
It includes a very large range of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively easy and you may use both area contents and user activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber to get a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may like is that all of attributes are available on all plans – unlike some competing goods you do not have to be on more costly plans to unlock specific performance.
Nevertheless, The functionality available on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons do not really apply to very little lists nonetheless – if you’ve got a little email database, a number of the competing products are greater value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined above, but they restrict the amount of e-newsletters which it is possible to send to them. For the interest of a comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these programs are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing is not exactly the Only factor you need to base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Listmail