Description of Getresponse List Of Free Email Marketing Software
Getresponse is primarily an email Advertising program Which Allows you to: List Of Free Email Marketing Software
Import and host a mailing list and catch data onto it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
Besides email marketing, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer these two channels – if phone support is a deal-breaker for you you might wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have never needed to use it very frequently (a good thing) but once I have I have found it for a small mixed bag (less of a good thing). Some of the live chat service I have received was outstanding, and I have not needed to wait too long to chat with a broker; the email support less so.
Some of the feedback I have from our readers will suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a lot of these types of businesses, I anticipate it often boils down to who you get on the day. List Of Free Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify people who didn’t engage with an e-newsletter you sent and set them in a segment of readers which you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your mails, and time your prospective mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you can click one of your readers and see in which they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) but Getresponse’s reporting tool is definitely one of most featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and of course there is nothing to stop you simply designing your own HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty straightforward to locate a good starting point to get a template and then edit it before you’re delighted with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options are not so extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be created in this area. List Of Free Email Marketing Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can set them up so that instantly after somebody signs up to a mailing list, they receive a welcome message in your company; a week later they could receive a discount deal for a number of your products or services; three months later they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the example above, and also action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected tastes
completed transactions / targets
changes in consumer information
Recently Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This type of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you make an individual travel which may be customised to the nth degree.
For a quick overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the pricier programs – the’Guru’ program and upward. List Of Free Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads if, instead of simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse provides something very useful in this regard that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create one landing page, that can only be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (where the system shows a sample of your users different versions of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a helpful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an extra $15 a month, however very frustratingly, although the add-on permits you to display an infinite amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I guess is what Getresponse would like you to do) .
Getresponse was before its rivals for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the display is used in either portrait or landscape mode. List Of Free Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the need to export information to CSV and back to your email marketing instrument in order to perform mailouts (or the need to export data from your email marketing tool in your CRM to add leads to it).
When I watched Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a specific point on a revenue pipeline depending on the page of your site they completed a form ;
you can then send them a automated email tailored to this pipeline period a few days later;
and based on the action they took with regard to this email (clicking on a particular link ) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of this communication from the contact’s history. There is now no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And strangely, if you click a contact within a deal pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects are not displayed. To observe this, you have to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it could perform on the automation aspect is remarkable. I am optimistic that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive also compared to based webinar solutions. For instance, one of the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key competitors, especially once you consider you could link it in using a built in CRM tool (more on this in a moment). List Of Free Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important thing to check at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers jointly, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to have to take the company’s term for this, but assuming it is accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something that I haven’t struck on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability speed, it is advisable to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties using the cheaper plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you utilize one opt-in process, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it very easy for users to sign up for a mailing list; it also generally increases conversion speed and therefore the number of readers on your list. A dual opt-in process is better for verifying that the people subscribing to your list are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. are calculated based on a list comprising just email addresses).
The good news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on particular devices or pages of your site. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse to a growth-hacking tool called Sumo (that allows me to change pop-ups off for mobile users, in addition to display forms precisely as I’d like to and onto the webpages I want). List Of Free Email Marketing Software
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance just a bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a useful tool – it’s only that the implementation of it might be rather better.
Additionally, as described above, the CRM tool could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product I do not use” scenario.
The only down side to this free trial is that it restricts the number of subscribers it is possible to send to to 1000. It would be useful if this could be increased a bit, as it might help prospective users try out the tool in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on requirements (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. List Of Free Email Marketing Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you are on a’Guru’ plan or greater
Webinars – this functionality isn’t accessible at all on the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly in case you have a reasonably high number of email addresses onto your database.
For example, in case you have a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, you might find that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database but on the number of emails you send per month too. If you’re delighted to limit the number of mails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing providers — especially Mailchimp – provide completely free accounts for users with a few documents (but these do not supply the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? List Of Free Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that delivers this’all around’ proposition, and it’s what continues to convince us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture forms also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
Overall though I speed Getresponse very highly – you get substantial bang for your dollar with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst offering just as much, or even more performance as them.
The discounts you receive when paying for one or two years of service are very generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing figures on its own website and providing deliverability statistics for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a helpful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully operational version of this.
You can try out all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your site.
CRM performance needs to be improved substantially before it could be considered a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing structure is a bit confusing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of subscribers you can send messages into 1000.
The landing page addition does not allow you to perform A/B tests, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. List Of Free Email Marketing Software