Description of Getresponse Linux Email Marketing Campaign Software
Getresponse is primarily an email marketing program that allows you to: Linux Email Marketing Campaign Software
Import and host a mailing list and also catch data onto it
create newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email service and assorted online tutorials / resources.
Sadly, the phone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have never needed to use it quite often (a fantastic thing) but when I have I have found it for a small mixed bag (less of a fantastic thing). A number of the live chat support I’ve received was outstanding, and I have not needed to wait too much time to talk to a broker; the email service .
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these kinds of companies, I expect it boils down to that you get on the day. Linux Email Marketing Campaign Software
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter you sent and put them in a segment of subscribers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action on your mails, and period your prospective mailouts according to this information
’email ROI’: by incorporating some tracking code into your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user info – you could click one of your subscribers and see in which they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied out of the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and of course there is nothing to stop you simply designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty straightforward to find a good starting point to get a template and then edit it until you’re happy with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this area. Linux Email Marketing Campaign Software
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you personally — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message in your business; a week after they can receive a discount deal for some of your products or services; 3 months after they could obtain an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles like the illustration above, and also action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes connected preferences
finished trades / goals
changes in user data
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you create an individual journey that can be customised to the nth degree.
For a fast overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the pricier plans – the’Guru’ program and up. Linux Email Marketing Campaign Software
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, rather than simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse provides something very useful in this respect that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, that could simply be displayed 1,000 times a month.
Additionally, and above all, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (where the system indicates a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a useful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an extra $15 per month, but very frustratingly, although the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I would just go for one of the pricier plans (which I suppose is exactly what Getresponse want you to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button for an instant snapshot of your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the display is employed in either portrait or landscape style. Linux Email Marketing Campaign Software
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the necessity to export information to CSV and straight back to your email marketing tool in order to do mailouts (or the need to export info from the email marketing tool in your CRM to add prospects to it).
When I saw Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – that could possibly do away with all that info exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it to perform rather basic jobs: you could create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a particular stage on a sales pipeline depending on the page of your website that they finished a form ;
you could then send a automated email tailored to this pipeline period a couple of days later;
and dependent on the action they took in regards to that email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of this communication from the contact’s history. There is currently no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, when you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you have delivered to your prospects are not displayed. To observe this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then input the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the things it can do on the automation aspect is impressive. I’m hopeful that this feature becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might even buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant edge over its key competitors, especially when you consider you could connect it in with a built-in CRM tool (more on this in a moment). Linux Email Marketing Campaign Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously a very important thing to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we’re often asked about the quality of our deliverability speed. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our clients collectively, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to choose the company’s term for this, but assuming it is true, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I have not struck on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems using the less costly plans, competing products do not make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the number of readers on your record. A dual opt-in process is best for verifying that the folks subscribing to a list are using real email addresses and contributes to cleaner data and more precise stats (because open rates etc. ) are calculated according to a list containing just real email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite fine — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse to some growth-hacking tool called Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d like to and onto the webpages I need ). Linux Email Marketing Campaign Software
Overall, Getresponse is pretty simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes locating certain functionality just a bit tricky at times).
1 place I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of content, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will make for a useful instrument – it is only that the execution of it could be rather better.
Also, as described above, the CRM tool might be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse supplies is completely operational and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a product I do not use” scenario.
The only down side to the free trial is the fact that it limits the number of readers it is possible to send to to 1000. It would be good if that could be increased a bit, as it might help potential users try the tool out in more’real world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that begins at $1199, with accurate pricing based on prerequisites (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. Linux Email Marketing Campaign Software
Distinctions of Each Plan
Each of the Getresponse plans cover the important fundamentals — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can simply avail of landing pages which enable split testing and unlimited views if you’re on a’Guru’ plan or higher
Webinars – that performance isn’t available whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you’ve got a fairly high number of email addresses on your own database.
By way of instance, if you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, you’ll find that hosting it with Getresponse costs $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on how many emails you send per month also. If you’re happy to set a limit on the amount of mails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — especially Mailchimp – offer completely free account for users that have a few records (but these do not offer the full range of features that you get on a paid program ).
As stated before, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Linux Email Marketing Campaign Software
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any rival product that offers this’all round’ proposal, and it is what continues to persuade us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture forms too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
All in all though I speed Getresponse very highly – you get considerable bang for your dollar with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, significantly so) whilst offering as much, if not more functionality as them.
The reductions you get when paying upfront for a couple of years of support are very generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing figures on its website and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a useful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully functional version of the.
You are able to test out all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and in which they are displayed on your site.
CRM functionality has to be improved considerably before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing structure is a bit confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Linux Email Marketing Campaign Software