Description of Getresponse Learn Email Marketing
Getresponse is primarily an email Advertising program Which Allows you to: Learn Email Marketing
Import and host a mailing list and capture data on it
generate newsletters which could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down to the key features to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and various online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer you both of these channels – if phone service is a deal-breaker for you you may want to consider Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I’ve never needed to use it very often (a fantastic thing) but once I’ve I’ve found it to be a small mixed bag (less of a fantastic thing). Some of the live chat support I’ve received has been outstanding, and I haven’t had to wait too much time to chat with an agent; the email service less so.
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these types of companies, I expect it boils down to who you get daily. Learn Email Marketing
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter you shipped and put them in a segment of subscribers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your emails, and time your future mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail marketing.
Per-user info – you can click one of your readers and see in which they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most fully featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided out of the box look somewhat dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and vision easily enough using the controls provided; and of course there is nothing to stop you designing your own HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, so it is generally pretty straightforward to find a good starting point to get a template and edit it before you are delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be made in this area. Learn Email Marketing
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you personally — you can set them up so that instantly after somebody signals up to a mailing list, they receive a welcome message in your business; a week after they can receive a discount offer for a number of your goods or services; 3 months after they could obtain an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact preferences
finished trades / targets
changes in user information
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link etc..
This kind of performance goes way beyond what has traditionally been on offer from autoresponders, and allows you to create an individual travel which can be customised to the nth level.
To get a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ program and upward. Learn Email Marketing
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads if, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse provides something very useful in this regard that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which can only be displayed 1,000 times per month.
Additionally, and above all, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine indicates a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they are certainly a useful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 a month, however quite frustratingly, although the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I guess is what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of what your email resembles on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone preview around, so you may preview what your email looks like when the screen is employed in either portrait or landscape style. Learn Email Marketing
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the need to export information to CSV and straight back to your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse recently introducing a new CRM feature in their plans I was intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it to carry out quite basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your website they finished a form on;
you could then send a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the actions they took in regards to this email (clicking on a particular link etc) you could automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of this communication in the contact’s history. There is currently no way of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And oddly, when you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your leads aren’t displayed. To observe this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it could perform on the automation aspect is remarkable. I’m optimistic that this feature becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database and your webinar tool under the same roof is very attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of example, one of the leading webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, particularly once you consider that you can connect it in using a built-in CRM tool (more on this in a minute ). Learn Email Marketing
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to look at when selecting an email marketing tool.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their own site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to choose the company’s term for this, but assuming it is accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something I have not encountered on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability speed, it is a good idea to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I’ve not struck any deliverability difficulties using the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you use use one opt-in process, the person signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it very easy for users to subscribe to a mailing list; it also generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in procedure is best for verifying that the folks subscribing to a record are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list comprising only email addresses).
The fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds pretty good — but to be honest, I think there’s a lot of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are provided by Getresponse to change forms off or on on specific devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I connect my Getresponse into a growth-hacking instrument named Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the pages I need ). Learn Email Marketing
Overall, Getresponse is really simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain performance a bit tricky at times).
One place I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of material, or placement of it at the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it will result in a helpful instrument – it is only that the implementation of it could be rather better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it limits the amount of readers you can send to 1000. It would be good if that could be increased a little, as it might help potential users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, several additional types of plan to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing based on requirements (if you are considering the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than most competing platforms. Learn Email Marketing
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ plans up
Landing pages – you can simply avail of landing pages which allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this performance is not accessible at all on the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly in case you’ve got a reasonably large number of email addresses on your own database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, then you’ll find that hosting it using Getresponse costs $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses in your database however on the number of emails you send per month also. If you are happy to set a limit on the number of emails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of about the pricing front:
Some competing providers — especially Mailchimp – provide free account for users with a few records (but these do not offer the full assortment of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about features? Learn Email Marketing
Getresponse represents one of the more cost-effective tactics to host and communicate with an email .
It is also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any rival product that delivers this’all round’ proposal, and it’s what continues to persuade us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture types too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst supplying as much, if not more performance as them.
The discounts you receive when paying for one or two years of service are very generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and providing deliverability data for person e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a useful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully functional version of this.
You can try out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided are not responsive and you can’t control when and where they’re displayed on your website.
CRM performance has to be improved substantially before it could be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing structure is a little perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Learn Email Marketing