Primary Capabilities Leadpages Aweber
Aweber provides you with all the Following key attributes:
the ability to import / host the email database
a vast range of templates
some marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third-party programs Leadpages Aweber
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat service.
Additionally, there’s no hoops to Go through to contact support – related phone number and email details can be viewed very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Advertising, then this type of simple access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber provide one of the biggest sets of e-newsletters templates available: there are over 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I would consider them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the choice of coding your own also. Leadpages Aweber
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, although technically you can take advantage of this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from the website – this can be a large time-saver.
It’s worth noting that You can not use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates that are specifically designed for this purpose.
On the other hand, there are quite A few of these to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something which works fine, but I believe there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your mails are very likely to seem more consistently and exhibit more faithfully across email clients – but only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be nice to see a few of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a certain set of autoresponders, and label them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you gathered the data you’re importing. If your listing is on the larger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on consumer actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — and the program of tags to ascertain what should be routed to whom and when (see above).
However, I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behavior can activate mailouts.
By way of example, at Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Leadpages Aweber
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’okay’.
On the plus side It’s very easy To set up follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a little more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or unite automation principles with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’re likely going to should look at other goods, especially Getresponse, which supplies’marketing automation’ functionality that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however seeing the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The lack of the operation isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of eachand every sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either different content or theme headers), send them into a sample of your information, along with your e-marketing option will roll out the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could create and test four variants of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back over the next few months, but if you think you are going to need this operation desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats like open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, including
that the Increase of lists over time
an overview of sign up methods
where individuals are opening your email (i.e., geographical place )
the background of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Seem to be able to get more of an summary of information in 1 place, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current all their reporting information on a single dashboard (which you can then use to drill down to specifics). Leadpages Aweber
A Great feature of Aweber is the Flexibility it gives you about how you need to handle the opt-in process.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing solutions provide their customers with this selection.
Aweber Provides an adequate selection of integrations with different solutions. There are more than 400 integrations available which enable you to join Aweber to different types of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of these involve committed widgets; others demand including a snippet of code into a website; others demand a sync tool like Zapier.
It’s rare that Aweber will plug to other software quite as seamlessly as Mailchimp (that appears to be the default’standard’ email advertising choice for a great deal of programs ), but you shouldn’t have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly simple. You can create segments not only based on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, goods bought and in the future. It’s all very flexible and simple to use.
It is a little bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to visit a’handle subscribers’ section, search for some readers and then save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you are a dealership with a mailing list containing a field known as’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in one go.
In an ideal world you would just be Able to choose the applicable segments and send the message to all those three groups. With Aweber though – that is not possible. You would have to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; so finally it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not the best product of its Kind accessible, but it’s reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing solution.
The primary Facets of the product That would nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, particularly those starting out in e-marketing with no truckload of specialized skills (you probably won’t get stuck, but if you do, you can speak with a real human being on an actual phone line about your problem).
In Addition, It’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made up your mind on whether this is the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: Leadpages Aweber
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options out there that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – although not the cheapest product of its kind out there, it is more affordable than several similar options.
It enables you to select whether to subscribe people to your listing on a single or double opt-in basis.
It has good import functionality, with the choice to import a wide assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good range of third party tools and apps.
It includes a very large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you can use both area contents and user action (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber to get a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might enjoy is that all of features are available on all plans – unlike some competing products you don’t need to be on more costly plans to unlock certain performance.
That said, The performance available on Aweber – as we will see below – is not necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It’s worth noting that the aforementioned Comparisons do not actually apply to very little lists nonetheless – if you have a small email database, a number of these competing products are greater worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses outlined previously, but they limit the number of e-newsletters which you can send them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you need to base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you naturally would be to avail of its free trial. Leadpages Aweber