Primary Capabilities Lead Capture Page And Autoresponder
Aweber provides you with all the Following key attributes:
the capacity to import / host an email database
a vast range of templates
some marketing automation performance
responsive email designs
RSS / website to-email performance
phone, email and live chat support
integrations with third party apps Lead Capture Page And Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer email and/or live chat service.
Additionally, there’s no magic to Proceed through to get support – related phone number and email details can be seen very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Marketing, then this type of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber provide one of the biggest collections of e-newsletters templates accessible: there are over 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the choice of communicating your own also. Lead Capture Page And Autoresponder
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you define. In Aweber, this is called’Blog broadcasts’, though you can use this attribute with any material that has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the website – this is a big time-saver.
It is worth noting that You can not use the normal Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates which are specifically designed for this purpose.
On the plus side, there are quite Some of these to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works ok, but I think there’s definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your emails are very likely to appear more consistently and display more faithfully across email clients – but merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be nice to see a few of the templates freshened up a little, and the addition of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Have to answer a few questions about how you collected the data you’re importing. If your listing is on the larger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on consumer actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — and the application of tags to determine what should be sent to whom and when (see above).
However, I Think this functionality should go a bit further really – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behavior can trigger mailouts.
For instance, at Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Lead Capture Page And Autoresponder
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the plus side it is very Straightforward To install follow up mails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or combine automation rules with tagging to make autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’re likely going to should look at other products, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The lack of this operation is not a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of different variations of your email (using either different content or theme headers), send them into a sample of your information, along with your e-marketing solution will roll the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to create and examine four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it is coming back over the next few months, but if you believe you are going to need this operation urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional useful analytics / information, including
that the growth of lists over time
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical place )
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Appear to have the ability to get more of an summary of information in 1 place, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current most of their reporting data onto a single dashboard (that you can then use to drill down to particulars ). Lead Capture Page And Autoresponder
A Great feature of Aweber is the Flexibility it gives you about how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all competing solutions provide their customers with this choice.
Aweber Provides an adequate range of integrations with different options. There are over 400 integrations available which allow you to join Aweber to different types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of these involve committed widgets; others involve including a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug to other software quite as easily as Mailchimp (which appears to be the default option’standard’ email advertising choice for a lot of programs ), but you also should not have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Information in Aweber is Pretty straightforward. You may produce sections not only depending on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and simple to use.
It is a bit tricky however To work out how to reach the screen where you create the segments – you essentially have to visit a’handle subscribers’ section, search for some readers and then save the search for a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you are a dealership having a mailing list comprising a field called’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in one go.
In an ideal world you’d just be Able to select the applicable segments and send the message to all those 3 groups. With Aweber though – that isn’t possible. You’d need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not the best product of its Kind accessible, but it’s reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing solution.
The primary Facets of the product That will nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter may be particularly important for some potential customers, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you can speak with a real human being on a real telephone line about your problem).
In Addition, It’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made your mind up on if this is the e-marketing solution for you, here is a brief breakdown of the key advantages and disadvantages of using it: Lead Capture Page And Autoresponder
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there that offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – although not the cheapest product of its type out there, it is more affordable than many comparable solutions.
It lets you select whether to subscribe people to your list on a single or double click basis.
It’s good export performance, together with the option to import a wide range of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party applications and apps.
It includes a very large range of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively easy and you can use both field contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber to get a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that potential users may like is that all of features are available on all programs – unlike any competing products you do not need to be on more expensive plans to unlock certain functionality.
That said, The functionality on Aweber – as we will see below – is not always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons do not really apply to very small lists however – if you have a little email database, a number of the competing products are better worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses as outlined above, but they restrict the amount of e-newsletters which it is possible to send them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you naturally is to avail of its free trial. Lead Capture Page And Autoresponder