Main Capabilities Killer Autoresponder
Aweber provides you with all the Following key features:
the capacity to import / server an email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat service
integrations with third-party apps Killer Autoresponder
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat service.
Furthermore, there’s no hoops to Proceed through to contact service – relevant phone number and email details can be viewed quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this type of simple access to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber supply one of the biggest sets of e-newsletters templates available: there are more than 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them look slightly dated. I would believe them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the choice of coding your own too. Killer Autoresponder
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you specify. In Aweber, this can be called’Blog broadcasts’, though technically you can use this attribute with any content that has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your site – this can be a large time-saver.
It’s worth noting that You can’t use the standard Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates which are made specifically for this function.
On the other hand, you will find quite Some of them to choose from – more than most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works fine, but I believe there is definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your mails are likely to appear more consistently and exhibit more faithfully across email clients – but merely using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be great to see some of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the option to add your readers to a certain pair of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Need to answer some questions about how you collected the information you’re importing. If your list is on the bigger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — and the program of tags to ascertain what should be routed to whom and when (see previously ).
However, I Think this operation needs to go a bit further really – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behavior can activate mailouts.
By way of example, at Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its rivals here. Killer Autoresponder
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’alright’.
On the plus side it is very easy To install follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a bit more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’re likely going to need to look at other goods, especially Getresponse, which provides’marketing automation’ performance that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of tablets and smartphones, this can be a good feature.
1 minor Gripe I have yet regarding the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The lack of the operation is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the operation of eachand every sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few different versions of your email (using either differing content or theme headers), send them into a sample of your information, and your e-marketing solution will roll the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to make and examine four variants of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back during the next few months, but if you think you are going to want this operation desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional useful analytics / information, including
the growth of lists over the years
an overview of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to have the ability to get more of an overview of information in one spot, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present all their reporting information on one dashboard (that you can then use to drill down to specifics). Killer Autoresponder
A nice feature of Aweber is the Flexibility it gives you about how you need to handle the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all competing solutions provide their customers with this selection.
Aweber Provides an adequate selection of integrations with other solutions. There are more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of them involve dedicated widgets; others involve including a snippet of code into a website; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email advertising choice for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You may produce segments not only depending on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and simple to use.
It’s a bit tricky however To work out how to reach the screen where you create the segments – you essentially have to go to some’handle subscribers’ section, search for a number of readers and then save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at the same time, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you are a dealership with a mailing list containing a field known as’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in 1 go.
In an ideal world you would only be Able to choose the applicable segments and send the message to those 3 groups. With Aweber however – that isn’t possible. You’d have to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; so ultimately it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its own Kind available, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing alternative.
The main aspects of the product That would nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing without a truckload of specialized abilities (you likely won’t have stuck, but if you do, you are able to talk to an actual person being on an actual telephone line about your issue ).
Additionally, it’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made up your mind on if this is the e-marketing solution for you, here’s a brief breakdown of the important advantages and disadvantages of using it: Killer Autoresponder
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market which offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it is cheaper than many comparable options.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It’s good import functionality, together with the option to import a broad assortment of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party applications and apps.
It comes with a very large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber to get a quote.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that potential users might enjoy is that all attributes are available on all plans – unlike some competing goods you do not need to be on more expensive plans to unlock certain performance.
That said, The performance available on Aweber – as we will see below – is not always as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not actually apply to very little lists nonetheless – if you have a small email database, several of the competing goods are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses as outlined previously, but they limit the amount of e-newsletters that you can send them. For the interest of a comparison, I have referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally would be to avail of its free trial. Killer Autoresponder