Description of Getresponse Inwise Email Marketing Software
Getresponse is primarily an email marketing app Which Allows you to: Inwise Email Marketing Software
Import and host a mailing list and catch data on it
create newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it’s getting more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the crucial features to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email support and various online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer both of these stations – if telephone service is a deal-breaker for you you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have never needed to use it quite frequently (a good thing) but when I’ve I’ve found it to be a small mixed bag (less of a good thing). Some of the live chat service I’ve received has been outstanding, and I haven’t needed to wait too long to talk to a broker; the email service less so.
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made concerning the quality of service Getresponse offer. Much like a number of these types of businesses, I expect it often boils down to that you get on the day. Inwise Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter you shipped and set them in a section of subscribers which you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your mails, and time your future mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales page on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you could click on one of your subscribers and see where they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied from the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and of course there is nothing to prevent you designing your HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty straightforward to find a good starting point for a template and then edit it before you are happy with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be made in this region. Inwise Email Marketing Software
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you personally — you can set them up so that immediately after somebody signals up to a mailing list, they get a welcome message in your company; a week after they can receive a discount offer for a number of your products or services; three months later they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact tastes
completed trades / targets
changes in consumer information
Recently Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This type of functionality goes far beyond what has traditionally been on offer from autoresponders, and allows you to make a user travel which may be customised to the nth degree.
For a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ plan and up. Inwise Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads if, instead of simply directing people to some (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something very useful in this respect that the majority of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create one landing page, that could simply be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (where the system shows a sample of your customers different variations of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are certainly a helpful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 per month, however very frustratingly, even though the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is what Getresponse want you to do) .
Getresponse was before its rivals for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the screen is used in either portrait or landscape style. Inwise Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export information to CSV and back to your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool in your CRM to add leads to it).
So when I saw Getresponse lately introducing a new CRM attribute into their plans I was intrigued – this could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your website they completed a form ;
you could then send them a automated email tailored to this pipeline period a couple of days afterwards;
and dependent on the actions they took with regard to this email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of this communication in the contact’s history. There is now no method of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, when you click on a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you’ve sent to your leads are not displayed. To see this, you need to go out of the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to your pipeline stage is difficult. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it could perform on the automation side is remarkable. I am hopeful that this attribute becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. For example, one of the leading webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key rivals, particularly when you believe that you can link it in using a built in CRM tool (more about that in a moment). Inwise Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For our customers collectively, nevertheless, we’re pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to take the company’s term for this, but supposing it’s true, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – that is something I haven’t struck on competing products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I’ve not struck any deliverability problems using the less costly plans, competing goods do not force you to invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you utilize one opt-in process, the individual registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the amount of subscribers on your list. A double opt-in procedure is best for verifying the folks subscribing to a list are using actual email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. are calculated based on a list containing just real email addresses).
Now, the good news is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controls are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse into some growth-hacking tool named Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I want). Inwise Email Marketing Software
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality just a little bit tricky at times).
1 area I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will result in a helpful tool – it is only that the implementation of it might be rather better.
Also, as explained above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the amount of readers it is possible to send to to 1000. It would be useful if that could be raised a little, as it would help prospective users try the tool out in more’real-world’ situations.
There are 3 main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this starts at $1199, using exact pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than many competing platforms. Inwise Email Marketing Software
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
Landing pages – you can simply avail of all landing pages which enable split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this performance is not available whatsoever around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a fairly high number of email addresses onto your own database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of emails each month to, then you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your own database however on the number of emails you send a month too. If you are delighted to set a limit on the amount of emails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – provide free account for users with a few documents (but these don’t offer the full assortment of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about features? Inwise Email Marketing Software
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It is also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that offers this’all round’ proposition, and it is what proceeds to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture forms also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst supplying as much, or even more functionality as them.
The discounts you get when paying for one or two decades of service are very generous – you will be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing figures on its site and providing deliverability statistics for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very readily.
It comes with a useful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully operational version of this.
You are able to try out all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality needs to be improved considerably before it can be thought of as a replacement for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page addition doesn’t let you perform A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Inwise Email Marketing Software