Description of Getresponse Intouch Media Email Marketing Software
Getresponse is primarily an email Advertising program Which Allows you to: Intouch Media Email Marketing Software
Import and host a mailing list and also catch data on it
generate newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-purpose’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you then you might wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have never needed to use it quite often (a fantastic thing) but when I have I have found it for a bit of a mixed bag (less of a fantastic thing). Some of the live chat service I’ve received has been excellent, and I haven’t needed to wait too much time to talk to a broker; the email support less so.
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these types of businesses, I anticipate it boils down to that you get on the day. Intouch Media Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter you sent and set them in a section of readers that you may then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your mails, and time your prospective mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales page on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you could click on one of your readers and see in which they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied from the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and of course there’s nothing to stop you designing your HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it’s generally pretty straightforward to locate a good beginning point for a template and edit it until you’re happy with the design.
If you’re really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be created in this area. Intouch Media Email Marketing Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can set them up so that immediately after someone signs up to your mailing list, they get a welcome message from your company; a week after they can receive a discount offer for some of your goods or services; three months after they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and also action-based messages may be triggered by user actions or advice, for example:
contributors to particular lists
changes in contact tastes
finished trades / goals
changes in consumer data
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link etc..
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and lets you create a user journey which may be customised to the nth level.
To get a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ plan and up. Intouch Media Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads if, instead of simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create one landing page, which could only be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing functionality on the cheapest Getresponse program (where the machine shows a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a useful feature – then it’s definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an additional $15 a month, however quite frustratingly, although the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse would like you to do) .
Getresponse was before its rivals for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not only that but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape style. Intouch Media Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the need to export data to CSV and back to your email marketing instrument in order to do mailouts (or the need to export data from your email marketing tool in your CRM to add leads to it).
So when I watched Getresponse recently introducing a new CRM feature into their plans I had been intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your site they completed a form on;
you can then send them a automated email tailored to that pipeline period a couple of days afterwards;
and based on the actions they took in regards to this email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news about the CRM front — there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a list of this communication from the contact’s history. There is now no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, if you click a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so does not display their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact details of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it could perform on the automation side is impressive. I am hopeful that this feature becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of instance, one of the leading webinar services, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key competitors, particularly when you believe you could link it in with a built in CRM tool (more about this in a moment). Intouch Media Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important thing to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to need to take the company’s term for this, but supposing it is accurate, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of every message in your email analytics – that is something I haven’t struck on rival products’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s a good idea to use a system called DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems using the less costly plans, competing products do not make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the individual registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single opt-in process is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your list. A dual opt-in procedure is best for verifying the people subscribing to your list are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated based on a list comprising only real email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there’s a great deal of room for improvement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are offered by Getresponse to switch forms on or off on specific devices or individual pages of your site. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse to some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the pages I want). Intouch Media Email Marketing Software
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain functionality a bit tricky at times).
One area I feel that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of content and transfer them around an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of content, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a helpful tool – it’s just that the execution of it could be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is fully operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers you can send to 1000. It would be good if this could be raised a bit, as it would help prospective users try out the tool in more’real world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, several additional kinds of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: that begins at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than many competing platforms. Intouch Media Email Marketing Software
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – that functionality is not available at all around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a fairly large number of email addresses onto your own database.
For example, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of emails per month to, then you’ll discover that hosting it using Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database however on the number of emails you send a month too. If you’re delighted to limit the number of mails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I can think of that comes from considerably more affordable is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your list, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – provide completely free accounts for users with a small number of records (but these do not supply the full range of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about features? Intouch Media Email Marketing Software
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It’s also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that delivers this’all around’ proposition, and it’s what proceeds to convince us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture forms too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your buck with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in certain situations, substantially so) whilst supplying just as much, or even more performance as them.
The discounts you receive when paying for one or two years of support are extremely generous – you will be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its site and supplying deliverability data for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters very easily.
It includes a helpful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of this.
You can try out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and where they’re displayed on your website.
CRM performance needs to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing goods.
The pricing structure is a little confusing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages into 1000.
The landing page add-on does not allow you to perform A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Intouch Media Email Marketing Software