Description of Getresponse Internet Email Marketing
Getresponse is primarily an email Advertising app that allows you to: Internet Email Marketing
Import and host a mailing list and catch data onto it
create newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down into the key features to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer both of these channels – if phone support is a deal-breaker for you then you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the quality of Getresponse service, I have never needed to use it quite often (a fantastic thing) but when I’ve I have found it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I’ve received was outstanding, and I haven’t had to wait too long to talk to an agent; the email service .
Some of the feedback I have from our readers will suggest that there do have to be improvements made concerning the quality of support Getresponse offer. As with a number of these types of businesses, I expect it boils down to who you get daily. Internet Email Marketing
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter you sent and put them in a section of subscribers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your emails, and time your future mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales webpage on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you could click one of your subscribers and see where they signed from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls supplied; and of course there is nothing to stop you designing your HTML email template and importing the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good beginning point for a template and then edit it before you are happy with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (just 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be created in this region. Internet Email Marketing
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you personally — you can put them up so that instantly after somebody signs up to your mailing list, they receive a welcome message from your company; a week after they can receive a discount offer for a number of your goods or services; 3 weeks after they could obtain an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact tastes
completed transactions / goals
changes in user information
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a certain link etc..
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and lets you make an individual travel that may be customised to the nth degree.
To get a quick overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ program and up. Internet Email Marketing
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, instead of simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, which could only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine indicates a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a helpful attribute – then it’s definitely worth looking at among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 a month, however very frustratingly, although the add-on permits you to show an unlimited number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is what Getresponse would like one to do) .
Getresponse was before its competitors for quite a while with its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a responsive preview of your e-newsletter – you simply hit a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the screen is employed in either portrait or landscape mode. Internet Email Marketing
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the need to export data to CSV and straight back to your email marketing instrument as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to include leads to it).
So when I watched Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your site that they completed a form on;
you could then send a automated email tailored to that pipeline period a couple of days later;
and dependent on the action they took with regard to that email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of the communication from the contact’s history. There is currently no way of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, if you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your prospects aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the things it can perform on the automation side is impressive. I am optimistic that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. For instance, one of the leading webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, especially once you consider that you can connect it in with a built-in CRM tool (more on that in a moment). Internet Email Marketing
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously an important point to look at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Clearly you are going to have to choose the company’s term for this, but supposing it’s accurate, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of every message on your email analytics – that is something that I have not encountered on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double click’ process.
If you use use one opt-in process, the person signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single opt-in process is that it makes it really easy for users to sign up for your mailing list; it also generally increases conversion rate and therefore the amount of readers on your record. A double opt-in procedure is better for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated according to a list comprising just email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there is a great deal of room for improvement with regard to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are offered by Getresponse to change forms on or off on specific devices or pages of your website. In the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I connect my Getresponse to some growth-hacking instrument named Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d like to and onto the pages I need ). Internet Email Marketing
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance just a little bit tricky at times).
One area I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it is quite clunky to use and may lead to accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a helpful tool – it is just that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM instrument could be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse supplies is fully operational and the free trial is not contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of readers you can send to 1000. It would be useful if that could be increased a little, as it might help potential users try the tool out in more’real world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of strategy to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, using exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Internet Email Marketing
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of landing pages which allow split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – that functionality isn’t accessible at all around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a fairly large number of email addresses onto your database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of mails each month to, you might find that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses on your own database however on the number of emails you send a month too. If you are happy to set a limit on the amount of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The only well-known service that I could think of that comes in considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer completely free account for users that have a few records (but these do not supply the entire range of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about features? Internet Email Marketing
Getresponse represents one of the more cost-effective tactics to host and speak using an email database.
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any competing product that offers this’all round’ proposition, and it’s what proceeds to convince us to utilize it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements could be made into the data capture types too, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
Overall though I rate Getresponse very tremendously – you receive substantial bang for your buck with this product.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, significantly so) whilst offering as much, if not more performance as them.
The discounts you get when paying upfront for a couple of decades of support are very generous – you’ll be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own website and supplying deliverability data for individual e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully operational version of this.
You are able to test out all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM functionality needs to be improved substantially before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing products.
The pricing arrangement is a little perplexing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Internet Email Marketing