Primary Features Internet Email Marketing
Aweber provides you with the Following key attributes:
the ability to import / host the email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third party apps Internet Email Marketing
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer email and/or live chat support.
Additionally, there’s no hoops to Go through to contact support – related phone number and email details can be seen quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber provide one of the largest sets of e-newsletters templates available: there are more than 700 available.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of communicating your own also. Internet Email Marketing
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although technically you can use this feature with any material that has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the website – this can be a big time-saver.
It is worth noting however that You can not use the standard Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite A few of these to choose from – over most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works fine, but I think there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are likely to seem more consistently and display more faithfully across email clients – however only using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it’d be great to see a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the choice to add your readers to a particular set of autoresponders, and tag them. Not all competing products permit the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer some questions about how you gathered the data you are importing. If your listing is on the larger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the application of tags to ascertain what should be sent to whom and when (see previously ).
But I Think this functionality should go somewhat further actually – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behaviour can activate mailouts.
For instance, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Internet Email Marketing
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’okay’.
On the plus side it is very easy To set up follow up emails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or unite automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’re likely going to should appear at other goods, especially Getresponse, which supplies’marketing automation’ performance that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have yet regarding the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The absence of this operation is not a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every and every sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either different content or theme headers), send them to a sample of your data, and your e-marketing option will roll out the best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could make and test four variations of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales staff that it’s coming back over the next few months, but if you believe you’re likely to want this functionality urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / information, including
that the growth of lists over the years
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical location)
the background of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Appear to be able to get more of an summary of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current all their reporting data onto a single dashboard (that you can then use to drill down to specifics). Internet Email Marketing
A Great feature of Aweber is that the Flexibility it gives you around how you need to deal with the opt-in process.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all competing solutions provide their clients with this selection.
Aweber Offers an adequate range of integrations with other solutions. You will find more than 400 integrations available which allow you to join Aweber to various kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of these involve committed widgets; others involve adding a snippet of code into a website; others involve a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising choice for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty simple. You can create segments not only depending on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and simple to use.
It’s a bit tricky however To figure out how to get to the screen where you create the segments – you basically have to visit a’manage subscribers’ section, search for a number of readers and save the search as a section.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple segments at once, however. This will cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of example, say you’re a dealership having a mailing list containing a field known as’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in one go.
In an Perfect world you’d just be Able to select the applicable segments and send the message to those 3 groups. With Aweber though – this is not possible. You would have to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Strong email marketing instrument.
It is not the best product of its Kind available, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing alternative.
The main Facets of the product That would nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter might be particularly critical for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you probably won’t get stuck, but if you do, you can speak with an actual person being on a real telephone line about your problem).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on if this is actually the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: Internet Email Marketing
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options out there that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – although not the most expensive product of its kind out there, it is cheaper than many comparable options.
It enables you to choose whether to join people to your list on a single or double click basis.
It has good export functionality, with the choice to import a wide assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party tools and programs.
It includes a very large range of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you may use both field contents and user activity (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber for a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users might enjoy is that all of features are available on all plans – unlike some competing goods you do not need to be on more costly plans to unlock certain functionality.
That said, The performance on Aweber – as we will see below – is not always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the aforementioned Comparisons do not actually apply to very small lists however – if you’ve got a little email database, a number of these competing goods are better worth.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses as outlined above, but they limit the number of e-newsletters which it is possible to send them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these plans are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Internet Email Marketing