Description of Getresponse Instapage Vs Getresponse
Getresponse is primarily an email marketing program that allows you to: Instapage Vs Getresponse
Import and host a mailing list and also capture data on it
generate newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing alternative.
In addition to email marketing, it also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down to the key features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and various online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you these two stations – if phone support is a deal-breaker for you then you may wish to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve never needed to use it very frequently (a fantastic thing) but once I have I’ve discovered it for a small mixed bag (less of a fantastic thing). A number of those live chat service I’ve received was outstanding, and I haven’t had to wait too much time to chat with an agent; the email service less so.
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to that you get on the day. Instapage Vs Getresponse
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so on – but also to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who didn’t participate with an e-newsletter you sent and put them in a section of subscribers which you may then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your mails, and period your prospective mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales page on your site, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you could click one of your subscribers and see in which they signed from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box look somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and of course there is nothing to prevent you designing your own HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand classes, so it’s generally pretty straightforward to locate a good starting point to get a template and then edit it until you’re happy with the plan.
If you’re really unhappy with the templates offered by Getresponse, there is also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely some improvements that could be made in this region. Instapage Vs Getresponse
Autoresponders are e-newsletters which are delivered to your readers at intervals determined by you — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message in the company; a week later they can get a discount offer for a number of your products or services; 3 weeks after they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact preferences
finished trades / targets
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This type of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to make a user journey which may be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and upward. Instapage Vs Getresponse
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, rather than simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse offers something quite useful in this respect that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce one landing page, which can simply be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (where the system indicates a sample of your customers different versions of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a useful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 a month, but quite frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is what Getresponse want you to do) .
Getresponse was before its competitors for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone trailer around, so you may preview what your email looks like when the screen is employed in either portrait or landscape style. Instapage Vs Getresponse
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the need to export data to CSV and back to your email marketing tool in order to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to add prospects to it).
So when I watched Getresponse lately introducing a new CRM attribute in their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your site that they finished a form ;
you can then send a automated email tailored to this pipeline period a few days afterwards;
and dependent on the action they took in regards to this email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of this communication from the contact’s history. There is now no method of doing so with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, if you click a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your leads aren’t displayed. To see this, you need to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and then input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the stuff it can do on the automation side is impressive. I’m hopeful that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very aggressive too compared to based webinar solutions. For example, one of the primary webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key competitors, especially when you consider you could connect it in with a built-in CRM tool (more about that in a minute ). Instapage Vs Getresponse
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important point to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their site:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers collectively, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to take the organization’s word for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something that I have not struck on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse on something relating to deliverability nevertheless: to ensure a high deliverability speed, it is advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability problems using the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use one opt-in procedure, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one opt-in process is that it makes it very simple for users to sign up for your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your list. A double opt-in process is better for verifying the people subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list containing only real email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there is a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controls are offered by Getresponse to switch forms on or off on specific devices or pages of your website. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse to some growth-hacking tool named Sumo (this enables me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the webpages I need ). Instapage Vs Getresponse
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality just a bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of content, or positioning of it at the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a helpful tool – it is just that the execution of it might be somewhat better.
Also, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to the free trial is that it restricts the number of readers you can send to 1000. It would be good if this could be raised a little, as it would help potential users try the tool out in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing depending on prerequisites (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Instapage Vs Getresponse
Distinctions of Every Plan
Each of the Getresponse plans cover the significant basics — key features include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
landing pages – you can only avail of landing pages which enable split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – that functionality isn’t accessible at all around the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably high number of email addresses onto your database.
By way of example, in case you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of emails per month to, then you’ll find that hosting it with Getresponse costs $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on how many emails you send a month also. If you’re happy to set a limit on the number of emails sent via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — notably Mailchimp – offer free account for users that have a few documents (but these don’t supply the full range of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Instapage Vs Getresponse
Getresponse represents among the more cost-effective tactics to host and communicate using an email .
It is also among the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any rival product that offers this’all around’ proposal, and it is what proceeds to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture forms too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the support offering.
Overall though I speed Getresponse very tremendously – you get considerable bang for your buck with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst offering just as much, or even more performance as them.
The discounts you get when paying upfront for a couple of years of support are very generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its site and providing deliverability statistics for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to test out all its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your website.
CRM functionality needs to be improved considerably before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem marginally less slick than those provided by competing goods.
The pricing structure is a little confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not let you execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Instapage Vs Getresponse