Description of Getresponse Inexpensive Email Marketing
Getresponse is primarily an email Advertising app Which Allows you to: Inexpensive Email Marketing
Import and host a mailing list and also capture data onto it
generate newsletters which can be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email support and assorted online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you you might want to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have never needed to use it quite frequently (a good thing) but once I’ve I’ve found it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I have received was outstanding, and I haven’t had to wait too much time to chat with an agent; the email support .
Some of the feedback I’ve got from our readers does suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these types of businesses, I anticipate it boils down to that you get daily. Inexpensive Email Marketing
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter that you shipped and set them in a section of readers which you may then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action on your mails, and period your prospective mailouts based on this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user info – you could click on one of your subscribers and see in which they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and of course there is nothing to stop you designing your own HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it is generally pretty simple to locate a good starting point to get a template and edit it before you are happy with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be made in this region. Inexpensive Email Marketing
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to your mailing list, they receive a welcome message from your business; a week later they could get a discount offer for some of your goods or services; 3 months after they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes connected tastes
completed transactions / goals
changes in user information
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a specific link etc..
This type of performance goes far beyond what has traditionally been on offer from autoresponders, and allows you to create a user travel which may be customised to the nth level.
To get a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ plan and upward. Inexpensive Email Marketing
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads if, rather than simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this regard that most of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, that can only be displayed 1,000 times a month.
Additionally, and above all, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (whereby the system indicates a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – plus they are certainly a helpful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an extra $15 per month, however very frustratingly, even though the add-on allows you to show an unlimited number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for one of the pricier plans (which I guess is exactly what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the display is employed in either portrait or landscape mode. Inexpensive Email Marketing
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the need to export information to CSV and straight back into your email marketing tool in order to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to add leads to it).
So when I saw Getresponse recently introducing a brand new CRM feature in their plans I had been intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a particular stage on a revenue pipeline depending on the page of your website they completed a form on;
you can then send them a automated email tailored to this pipeline stage a couple of days afterwards;
and dependent on the action they took in regards to this email (clicking on a particular link ) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a list of this communication from the contact’s history. There is now no way of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, if you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications which you’ve sent to your prospects are not displayed. To see this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and enter the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it could perform on the automation side is remarkable. I’m optimistic that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under the exact same roof is extremely attractive.
The pricing is also very competitive also by comparison to based webinar solutions. For example, among the leading webinar services, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, particularly once you consider that you can link it in using a built in CRM tool (more about that in a moment). Inexpensive Email Marketing
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always an important thing to look at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of the deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, nevertheless, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s term for this, but assuming it is true, it is a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something that I have not struck on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing concerning deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I’ve not struck any deliverability difficulties utilizing the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double click’ process.
If you use use one opt-in procedure, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it very easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your record. A dual opt-in procedure is best for verifying the people subscribing to your list are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated according to a list containing just email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on specific devices or pages of your website. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and also for popups I link my Getresponse to some growth-hacking instrument named Sumo (this enables me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the pages I want). Inexpensive Email Marketing
Overall, Getresponse is really simple to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance a little bit tricky at times).
1 place I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of articles and move them around an e-newsletter, in practice it’s quite clunky to use and may cause accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will result in a helpful tool – it’s just that the implementation of it might be rather better.
Also, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers it is possible to send to 1000. It would be good if this could be raised a little, as it would help potential users try the tool out in more’real world’ scenarios.
There are three main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of strategy to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Inexpensive Email Marketing
Distinctions of Every Strategy
All the Getresponse plans cover the significant basics — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can only avail of landing pages that allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this functionality isn’t available whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a fairly large number of email addresses on your own database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of mails each month to, you’ll find that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database but on the number of emails you send a month also. If you are delighted to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less functional offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – offer completely free accounts for users with a few records (but these don’t offer the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? Inexpensive Email Marketing
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It’s also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any rival product that delivers this’all round’ proposition, and it is what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture forms too, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the support offering.
Overall though I rate Getresponse very tremendously – you get substantial bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some cases, substantially so) whilst offering just as much, if not more functionality as them.
The reductions you get when paying upfront for a couple of decades of service are extremely generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its reporting and thorough split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its website and providing deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It comes with a helpful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully functional version of this.
You can try out all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM performance needs to be improved considerably before it can be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing arrangement is a little perplexing, with users having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of subscribers you can send messages to to 1000.
The landing page addition does not let you execute A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Inexpensive Email Marketing