If I asked you to name an email Marketing instrument, what could you say? Indiemark
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising continues to be Dominated by the identical large players for the last decade. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be ripping MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Indiemark
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, site, Industry, address, company size, list size and also the kind of material you intend to send.
Then, You Have to confirm your Website (or domain name).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is associated to this domain so they could email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you are a fantastic match for their service.
(In other words, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps are not perfect for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We will get to automations soon, do not worry.)
But if it is a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the choice of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few added choices, most of these will follow The exact same step-by-step process of a normal effort.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of the pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will select the first template from the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to include different Types of content to your email, including videos, merchandise columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can choose your classes or segments.
The advanced tab also allows one To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Indiemark
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential facets of any email marketing program now.
Because highly personalized campaigns Are Essential if You’re searching to increase clicks, opens, and, above all, your own conversions.
And while many providers Permit You to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they meet the Specified principles, and will be automatically added or removed accordingly.
Here’s what establishing a rule looks like:
Notice how you can also blend Principles, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation principle — which we’ll get to in a minute — and they have no value aside from what you call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite offers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together according to a common denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as name, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers along with Your custom field information in distinct columns… or can simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much to the form Things here because I have a whole section on this below, but this is the strategy I’d recommend if you wished to use this attribute.
Again, once you’ve collected your custom field information from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important that you know this is a feature you may use.
Overall, it’s fair to state MailerLite has their contributor Management and personalization features on stage. Indiemark
If you’re not impressed with what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a fantastic foundation to work from if, for example most people, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They finally do the same task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than some dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to display it on particular pages.
Despite beginning super basic, the form designer lets you To personalize everything in the kind style, subjects, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your backup in real time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, including adding extra fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of this setup Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic base to work from and the editor is at least as easy to use for this form type.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, as before, you can play with the styling options to get it Matched up with your own branding.
Finally, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you special coverage for this effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see exactly how your subscribers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, though I found these to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available data more than enough to meet their needs.
What’s email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have ever used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can’t be said for each and every email marketing software.
After setting your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, adding a Postpone, a conditional split, or an act, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into various classes that trigger new automation workflows. It’s simply much less effective…. yet.
Another question of efficiency here is when generating new mails In the automation workflow builder.
After having an email block to The workflow, you will be asked to add your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but once you’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, so you can get an concept of what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much faster than what I’m used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in functionality.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there’s one Kind of automation You won’t find in MailerLite, also that I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with all the webpages on your site.
This Sort of behavioral targeting only is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Indiemark
The Price of MailerLite is one of those tools largest Selling things, and let us face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it’s still an wonderful option for anyone starting out.
And what about the premium plans?
It ends up, at approximately half of the Price of the competition on average, MailerLite is undoubtedly among the least expensive options on the market. Additionally, if you are ready to pay annually, you can also get an even greater discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of those email marketing tools The (very crowded) industry in recent years, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the comments. Indiemark