Primary Features Inc Email
Aweber provides you with the Following key features:
the ability to import / host an email database
a wide range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email performance
phone, email and live chat support
integrations with third-party apps Inc Email
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat service is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer live or email chat support.
Additionally, there’s no magic to Go through to contact service – related phone number and email details can be viewed very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Advertising, then this type of easy access to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest sets of e-newsletters templates accessible: there are more than 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them look slightly dated. I would consider them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the choice of communicating your own too. Inc Email
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out based on a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, though technically you can take advantage of this feature with any material which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the site – this is a big time-saver.
It’s worth noting however that You can not use the normal Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates that are made specifically for this purpose.
On the other hand, there are quite Some of them to pick from – over most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works ok, but I think there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your emails are very likely to appear more consistently and display more reliably across email customers – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be great to see a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Need to answer some questions regarding how you collected the information you are importing. If your list is on the larger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on consumer actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see above).
However, I Think this functionality needs to go somewhat further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which types of user behavior can trigger mailouts.
By way of instance, at Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Inc Email
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the other hand it is very easy To install follow up mails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or combine automation rules with tagging to make autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’re likely going to should look at other products, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however seeing the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a great deal of campaigns each month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the performance of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of different variations of your email (using either differing content or subject headers), send them to a sample of your information, along with your e-marketing option will roll out the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could make and examine four variants of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it is coming back over the upcoming few months, but if you believe you’re likely to need this operation urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / advice, such as
the Increase of lists over the years
an overview of sign up methods
where individuals are opening your email (i.e., geographical location)
the history of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Seem to have the ability to acquire more of an summary of information in 1 place, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present all their reporting data on a single dashboard (which you can then use to drill down to particulars ). Inc Email
A Great feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing options provide their clients with this selection.
Aweber Offers a decent selection of integrations with different solutions. There are more than 400 integrations available which allow you to connect Aweber to different types of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of these involve dedicated widgets; others involve including a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (which seems to be the default’standard’ email marketing option for a lot of apps), but you also should not have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and easy to use.
It’s a little bit tricky however To work out how to reach the screen where you make the segments – you essentially have to go to a’manage subscribers’ section, search for a number of subscribers and save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at the same time, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you are a car dealer with a mailing list containing a field known as’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in one go.
In an Perfect world you’d just be Able to choose the applicable segments and deliver the message to all those three classes. With Aweber though – that isn’t possible. You’d need to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the broadcast; therefore finally it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, simple to use and contains many of the main features you’d expect from an email marketing alternative.
The primary aspects of the Item That would nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be particularly critical for some potential customers, especially those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you are able to talk to a real human being on an actual phone line about your issue ).
Additionally, it’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on whether this is the e-marketing solution for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Inc Email
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market which offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing goods and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the most expensive product of its kind on the market, it is more affordable than several comparable solutions.
It lets you choose whether to join people to your list on a single or double click basis.
It’s good import performance, with the option to import a wide assortment of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party tools and apps.
It comes with a very large range of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you can use both area contents and consumer action (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users might like is that all features are available on all plans – unlike any competing goods you don’t need to be on more expensive plans to unlock specific functionality.
That said, The functionality on Aweber – as we will see below – is not always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons do not actually apply to very small lists however – if you have a small email database, several of these competing products are better worth.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 records, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses outlined above, but they restrict the number of e-newsletters that it is possible to send to them. For the interest of a fair comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you of course would be to avail of its free trial. Inc Email