Introduction Importance Of Email Marketing 2018
If I asked you to name an email Marketing tool, what would you say? Importance Of Email Marketing 2018
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing continues to be Dominated by the same big players for the last ten years. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Importance Of Email Marketing 2018
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, website, Industry, address, business size, list size and even the kind of material you intend to send.
Then, you need to verify your Website (or domain name).
This is still part of this acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a confirmation link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you’re a good match for their service.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and play with the attributes, but you will not have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We will get to automations shortly, don’t worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the choice of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few additional options, most of these will follow The same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from among the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Kinds of content to your email, including videos, product columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ options where you are able to select your groups or segments.
The tab also allows one To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Importance Of Email Marketing 2018
Handling Your Clients
Having granular control over your readers is arguably one of The most important facets of any email advertising software today.
Because highly personalized efforts Are Essential if You’re searching to increase opens, clicks, and, above all, your conversions.
And while many providers allow you to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or removed accordingly.
Here’s what establishing a rule looks like:
Notice the way you can even combine Principles, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are upgraded manually or via an Automation rule — that we’ll get to in a moment — and they have no value aside from what you call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors together based on a frequent denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as title, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field information in separate columns… or may easily add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added to a form:
I won’t go too much to the shape Stuff here since I have an entire section on this below, but this is the strategy I would recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field data from fresh Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important that you know that this is a feature you may use.
Overall, it is reasonable to state MailerLite has their contributor Direction and personalization features on point. Importance Of Email Marketing 2018
If you are not impressed with what you’ve seen so far, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a great foundation to work from if, for example the majority of us, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the identical task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to show it on particular pages.
Despite starting off super basic, the form designer allows you To customize everything in the kind style, fields, background, name, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own copy in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding extra fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of this setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a good foundation to work from and the editor is at least as easy to use with this form kind.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, as before, you can play with the styling options to get it Matched with your branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special coverage for that campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see your subscribers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, even although I found to be less enlightening than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available data more than sufficient to fulfill their needs.
What’s email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can’t be said for each and every email advertising software.
After setting your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, including a Delay, a bubble break, or an act, such as transferring a contributor or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various classes that trigger new automation workflows. It’s just much less efficient…. yet.
Another matter of efficacy here is when creating new emails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation block, which means it’s possible to get an concept of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is really much faster than what I am used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll likely find that this downgrade in performance.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s 1 type of automation You won’t find in MailerLite, and that I think it’s very important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with all the pages on your website.
This kind of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Importance Of Email Marketing 2018
The Price of MailerLite is one of the tools largest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it’s still an wonderful alternative for anyone starting out.
And what about the top plans?
It turns out, at around half of the Cost of the competition on average, MailerLite is by far among the least expensive options on the market. Plus, if you are ready to pay yearly, you can also get a much greater discount.
In fact, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is among those very few email advertising tools to disrupt The (very crowded) sector in recent years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Importance Of Email Marketing 2018