Description of Getresponse Implix
Getresponse is primarily an email marketing program Which Allows you to: Implix
Import and host a mailing list and also catch data onto it
generate newsletters which could be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is getting more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and various online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer both of these channels – if telephone service is a deal-breaker for you then you may wish to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have never needed to use it very frequently (a fantastic thing) but when I have I’ve discovered it for a small mixed bag (less of a good thing). Some of the live chat support I’ve received has been outstanding, and I have not needed to wait too much time to talk to an agent; the email support .
Some of the comments I have from our readers does suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. As with a number of these kinds of businesses, I expect it boils down to who you get on the day. Implix
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter that you shipped and put them in a section of subscribers which you may then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action in your mails, and period your future mailouts based on this info
’email ROI’: by adding some tracking code to your post-sales page on your website, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you could click on one of your readers and see where they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales tracking) but Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box seem somewhat dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls supplied; and naturally there is nothing to prevent you simply designing your HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty straightforward to find a good starting point for a template and edit it until you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely some improvements which could be created in this area. Implix
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can set them up so that instantly after somebody signs up to your mailing list, they receive a welcome message from your business; a week later they could get a discount offer for a number of your products or services; 3 weeks later they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and action-based messages may be triggered by user actions or information, for example:
subscriptions to particular lists
changes connected tastes
completed transactions / targets
changes in consumer data
Recently Getresponse launched a new version of the new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link etc..
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual journey which can be customised to the nth degree.
For a quick overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ plan and up. Implix
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads if, instead of simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something very useful in this regard that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create 1 landing page, that can only be displayed 1,000 times a month.
Also, and above all, you can not utilize the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine indicates a sample of your customers different variations of your landing page, calculates conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a helpful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on for an additional $15 per month, but quite frustratingly, even though the add-on allows you to show an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I suppose is exactly what Getresponse would like one to do!) .
Getresponse was before its competitors for quite a while using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone trailer around, so you may preview what your email looks like when the display is employed in either portrait or landscape mode. Implix
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export information to CSV and back to your email marketing tool as a way to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to carry out quite basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your site that they completed a form ;
you can then send a automated email tailored to that pipeline period a few days afterwards;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news on the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication from the contact’s history. There is now no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or customers.
And strangely, if you click on a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you’ve sent to your leads are not displayed. To see this, you need to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it could do on the automation aspect is remarkable. I’m hopeful that this attribute gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very competitive also compared to established webinar solutions. By way of example, one of the leading webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, especially once you consider that you can connect it in with a built-in CRM tool (more on that in a moment). Implix
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always a very important point to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it in their own website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to take the company’s term for this, but assuming it is true, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on something relating to deliverability however: to ensure a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not struck any deliverability problems using the less costly plans, competing products don’t force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the individual signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your list. A dual opt-in process is better for verifying that the people subscribing to a record are using real email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated according to a list comprising only email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on particular devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse to a growth-hacking tool named Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the webpages I want). Implix
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain functionality just a little bit tricky at times).
1 area I think that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of content and transfer them around an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of content, or positioning of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a helpful tool – it’s just that the implementation of it might be somewhat better.
Additionally, as explained above, the CRM tool might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is that it restricts the number of subscribers it is possible to send to to 1000. It would be useful if this could be increased a little, as it might help potential users try the tool out in more’real-world’ situations.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional kinds of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: this begins at $1199, with accurate pricing based on requirements (if you’re considering the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Implix
Distinctions of Every Strategy
Each of the Getresponse plans cover the important basics — key features include:
The ability to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of all landing pages that enable split testing and boundless views if you’re on a’Pro’ program or greater
Webinars – that performance is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a reasonably large number of email addresses onto your own database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, you might find that hosting it using Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database however on how many emails you send per month also. If you’re delighted to limit the number of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service I could think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — especially Mailchimp – provide completely free account for users with a small number of records (but these don’t offer the entire assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Implix
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any rival product that offers this’all around’ proposal, and it is what continues to convince us to use it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture forms also, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your buck with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst offering just as much, or even more functionality as them.
The discounts you get when paying upfront for one or two years of support are extremely generous – you will be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its site and supplying deliverability data for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You are able to test out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Implix