Primary Capabilities Icontact Vs Aweber
Aweber provides you with the Following key features:
the capacity to import / server the email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email functionality
phone, email and live chat service
integrations with third party apps Icontact Vs Aweber
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat support.
Additionally, there’s no hoops to Go through to get support – relevant phone number and email details may be seen very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Marketing, then this type of easy access to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber supply one of the biggest collections of e-newsletters templates available: there are over 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them look slightly dated. I would believe them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a bit of tweaking you should be able to find a proper one for your e-newsletters. There’s, of course, always the option of communicating your own also. Icontact Vs Aweber
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you specify. In Aweber, this can be called’Blog broadcasts’, although technically you can use this feature with any material which has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from your site – this is a large time-saver.
It is worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite A few of them to choose from – over most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something that works ok, but I think there is definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your mails are very likely to appear more consistently and exhibit more faithfully across email customers – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you are Given the option to add your subscribers to a particular pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Have to answer a few questions about how you collected the data you’re importing. If your listing is on the larger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on consumer activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — along with the program of tags to determine what needs to be sent to whom and when (see above).
However, I Think this operation needs to go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of instance, at Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Icontact Vs Aweber
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the plus side it is very Straightforward To install follow up mails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or unite automation principles with tagging to make autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’re likely going to should look at other products, particularly Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have however regarding the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The lack of the operation is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a great deal of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of different versions of your email (using either different content or theme headers), send them to a sample of your data, and your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales staff that it is coming back over the next few months, but if you think you’re going to want this functionality desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / information, such as
that the Increase of lists over the years
an overview of sign up methods
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Appear to be able to get more of an overview of information in 1 spot, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current all their reporting data on a single dashboard (that you can then use to drill down to particulars ). Icontact Vs Aweber
A Great feature of Aweber is the Flexibility it gives you around how you need to handle the opt-in process.
You can choose to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their clients with this choice.
Aweber Offers a decent range of integrations with different options. You will find over 400 integrations available which enable you to join Aweber to various kinds of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of these involve committed widgets; others demand including a snippet of code into a website; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising option for a great deal of programs ), but you shouldn’t have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly simple. You may produce sections not only depending on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you create the sections – you essentially have to visit some’handle subscribers’ section, search for some subscribers and then save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you are a dealership with a mailing list comprising a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an Perfect world you would only be Able to choose the applicable segments and deliver the message to all those three groups. With Aweber though – that isn’t possible. You’d need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude particular segments from the air; therefore ultimately it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its Kind accessible, but it is reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing alternative.
The main Facets of the product That would nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, particularly those starting out in e-marketing with no truckload of technical abilities (you likely won’t get stuck, but if you do, you are able to speak with an actual person being on an actual phone line about your issue ).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made your mind up on if this is the e-marketing solution for you, here is a brief breakdown of the important pros and cons of utilizing it: Icontact Vs Aweber
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – whilst not the cheapest product of its type out there, it’s cheaper than several comparable solutions.
It lets you select whether to join people to your list on a single or double click basis.
It has good import performance, with the choice to import a wide assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good range of third party applications and apps.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you can use both field contents and consumer action (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that potential users might like is that all of attributes are available on all programs – unlike some competing goods you do not have to be on more expensive plans to unlock specific functionality.
That said, The functionality on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the above Comparisons don’t actually apply to very little lists nonetheless – if you have a little email database, several of these competing goods are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the very same quantities of email addresses outlined previously, but they restrict the amount of e-newsletters that you can send them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these programs are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you need to base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you naturally would be to avail of its free trial. Icontact Vs Aweber