Description of Getresponse Icontact
Getresponse is primarily an email marketing app Which Allows you to: Icontact
Import and host a mailing list and also capture data onto it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing alternative.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer you both of these stations – if telephone service is a deal-breaker for you then you might wish to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have never needed to use it quite frequently (a good thing) but once I’ve I have found it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I’ve received was outstanding, and I have not had to wait too long to talk to a broker; the email service .
Some of the feedback I’ve got from our readers does indicate that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a number of these types of companies, I anticipate it boils down to that you get on the day. Icontact
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter you shipped and put them in a section of subscribers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your mails, and period your prospective mailouts based on this info
’email ROI’: by adding some monitoring code into your post-sales page on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you can click on one of your subscribers and see where they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box look somewhat dated; they are not as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and of course there’s nothing to stop you designing your HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, therefore it is generally pretty simple to find a good starting point for a template and then edit it until you’re happy with the plan.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be made in this region. Icontact
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can put them up so that instantly after someone signs up to a mailing list, they get a welcome message from your business; a week after they can get a discount offer for a number of your goods or services; three weeks later they could obtain an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the example above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to particular lists
changes connected preferences
finished transactions / goals
changes in user information
Recently Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you make a user travel which can be customised to the nth level.
To get a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ plan and up. Icontact
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, instead of simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse provides something quite useful in this regard that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, which could only be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (where the machine shows a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re unquestionably a useful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an additional $15 a month, however very frustratingly, although the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the display is used in either portrait or landscape style. Icontact
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the need to export information to CSV and back to your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM feature in their plans I was intrigued – that could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to carry out rather basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your site that they finished a form on;
you could then send them a automated email tailored to this pipeline period a couple of days later;
and dependent on the action they took in regards to that email (clicking on a certain link ) you could automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a record of the communication from the contact’s history. There’s currently no way of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, if you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the stuff it could perform on the automation aspect is remarkable. I’m hopeful that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database and your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive too compared to based webinar solutions. For example, one of the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might even purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key competitors, especially once you believe that you can connect it in with a built in CRM tool (more on that in a moment). Icontact
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously a very important point to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, however, we are proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to choose the organization’s word for this, but supposing it is true, it is a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – that is something I have not encountered on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I’ve not struck any deliverability difficulties using the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the person signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the number of subscribers on your list. A double opt-in process is better for verifying that the folks subscribing to a record are using actual email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated according to a list containing only email addresses).
Now, the good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds pretty fine — but to be honest, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Furthermore, no controls are provided by Getresponse to change forms on or off on particular devices or pages of your website. At the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse to a growth-hacking tool called Sumo (that allows me to change pop-ups off for mobile users, as well as display forms exactly as I’d like to and onto the pages I want). Icontact
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes finding certain performance just a little bit tricky at times).
1 area I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of content and move them around an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of content, or placement of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does make for a useful instrument – it is only that the implementation of it might be rather better.
Additionally, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is fully operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it restricts the amount of readers it is possible to send to 1000. It would be good if this could be raised a little, as it might help potential users try out the tool in more’real world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users whose lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing based on prerequisites (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Icontact
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of landing pages that enable split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – this performance isn’t accessible whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses on your own database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 documents which you wish to send an infinite number of emails per month to, you might find that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database but on the number of emails you send per month too. If you’re happy to limit the number of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I could think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — especially Mailchimp – offer free account for users that have a small number of documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated before, if you’re ready to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about attributes? Icontact
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that offers this’all around’ proposal, and it’s what proceeds to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made to the data capture types also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made into the service offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your buck with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, significantly so) whilst offering as much, if not more performance as them.
The discounts you receive when paying for a couple of decades of service are extremely generous – you’ll be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and supplying deliverability data for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a helpful landing page creator – but keep in mind that you need to be on a more expensive strategy to get the fully functional version of this.
You can try all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your site.
CRM functionality has to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with users having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Icontact