Description of Getresponse Icontact Email Marketing
Getresponse is primarily an email marketing program Which Allows you to: Icontact Email Marketing
Import and host a mailing list and capture data onto it
create newsletters which could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the key features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer you both of these channels – if telephone support is a deal-breaker for you then you may want to consider Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve not had to use it very frequently (a good thing) but once I have I’ve found it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I’ve received was outstanding, and I haven’t had to wait too long to chat with a broker; the email service less so.
Some of the feedback I have from our readers does suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these types of businesses, I anticipate it boils down to that you get daily. Icontact Email Marketing
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who did not participate with an e-newsletter you shipped and put them in a section of readers that you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your emails, and period your prospective mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user information – you could click one of your readers and see where they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough with all the controls supplied; and of course there is nothing to prevent you designing your HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty simple to locate a good starting point to get a template and edit it until you’re delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of the 700+ available for regular newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think there are definitely some improvements which could be made in this region. Icontact Email Marketing
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can set them up so that instantly after somebody signals up to a mailing list, they get a welcome message in your business; a week after they can receive a discount deal for some of your products or services; three months after they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact preferences
finished trades / targets
changes in consumer information
Recently Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This kind of functionality goes far beyond what’s traditionally been available from autoresponders, and allows you to make a user journey which may be customised to the nth level.
To get a quick overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ plan and up. Icontact Email Marketing
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something very useful in this regard that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that could only be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the system shows a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a helpful feature – then it’s definitely worth considering among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an extra $15 per month, but quite frustratingly, even though the add-on allows you to display an infinite amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the pricier plans (which I guess is exactly what Getresponse want you to do) .
Getresponse was ahead of its competitors for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not only that but you can’reverse’ the smartphone trailer around, so you can preview what your email looks like when the screen is used in either portrait or landscape style. Icontact Email Marketing
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the need to export data to CSV and straight back into your email marketing instrument in order to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to include leads to it).
So when I saw Getresponse recently introducing a new CRM attribute into their plans I was intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to perform quite basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your website they finished a form on;
you can then send them a automated email tailored to that pipeline stage a few days later;
and dependent on the actions they took with regard to this email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It is very clever stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of this communication from the contact’s history. There is currently no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, when you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects are not displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it could do on the automation side is impressive. I am optimistic that this feature gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database and your webinar tool under the exact same roof is very appealing.
The pricing is also very aggressive too compared to based webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also buy webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly when you believe you could link it in using a built in CRM tool (more about this in a minute ). Icontact Email Marketing
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important thing to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we’re often asked about the quality of our deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, nevertheless, we are pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to take the company’s word for this, but assuming it is accurate, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something that I haven’t struck on competing goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I’ve not struck any deliverability problems utilizing the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in process, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single opt-in process is that it makes it really easy for users to subscribe to your mailing list; additionally, it generally increases conversion rate and so the amount of readers on your record. A dual opt-in process is better for verifying that the folks subscribing to your record are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list comprising only real email addresses).
The fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite fine — but to be honest, I think there is a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controls are offered by Getresponse to switch forms on or off on particular devices or pages of your site. At the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I connect my Getresponse to a growth-hacking instrument called Sumo (that allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the webpages I need ). Icontact Email Marketing
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain performance a little bit tricky at times).
One area I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of articles and transfer them about an e-newsletter, in practice it’s quite clunky to use and can lead to accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a useful tool – it is only that the execution of it could be rather better.
Also, as described above, the CRM instrument might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is fully operational and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it limits the number of subscribers it is possible to send to 1000. It would be useful if this could be raised a bit, as it might help potential users try out the tool in more’real world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of plan to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Icontact Email Marketing
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of landing pages which enable split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – that functionality is not available whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly in case you have a reasonably high number of email addresses on your database.
For example, in case you have a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of mails each month to, you might discover that hosting it using Getresponse costs $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database but on how many emails you send per month too. If you are happy to limit the amount of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The sole well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – offer completely free account for users that have a few records (but these don’t supply the full assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about features? Icontact Email Marketing
Getresponse represents one of the more cost-effective ways to host and communicate using an email .
It is also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any competing product that delivers this’all around’ proposal, and it’s what proceeds to convince us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture types too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst offering as much, if not more performance as them.
The reductions you receive when paying for one or two years of support are very generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing figures on its own site and supplying deliverability statistics for person e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really readily.
It includes a useful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully functional version of the.
You are able to try out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms supplied are not responsive and you can’t control when and where they are displayed on your website.
CRM performance needs to be improved considerably before it could be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a bit confusing, with users having to cover something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Icontact Email Marketing