Main Capabilities Icontact Email Marketing
Aweber provides you with all the Following key attributes:
the capacity to import / host an email database
a wide range of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email performance
phone, email and live chat service
integrations with third party apps Icontact Email Marketing
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Additionally, there’s no hoops to Go through to get support – relevant phone number and email details can be viewed quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber supply one of the largest sets of e-newsletters templates accessible: you will find more than 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of communicating your own also. Icontact Email Marketing
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, though technically you can use this attribute with any material which has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the website – this is a large time-saver.
It is worth noting however that You can not use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates which are made specifically for this purpose.
On the plus side, there are quite Some of them to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works fine, but I think there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your emails are very likely to seem more consistently and display more reliably across email customers – however only using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to see some of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your subscribers to a particular pair of autoresponders, and label them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Have to answer a few questions about how you collected the data you’re importing. If your list is on the larger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on consumer activities: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — and the application of tags to ascertain what needs to be sent to whom and when (see previously ).
However, I Think this operation should go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
For example, at Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its rivals here. Icontact Email Marketing
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.
On the plus side It’s very easy To set up follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or combine automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably should look at other products, especially Getresponse, which provides’advertising automation’ performance that pops up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The absence of the operation is not a dealbreaker by any means, but it will slow you down a little, especially if you’re sending a great deal of campaigns each month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of every and every sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of different versions of your email (using either different content or subject headers), send them into a sample of your data, and your e-marketing option will roll the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could make and test four variants of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back over the next few months, but if you think you are going to need this operation desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, you can also look at a lot of other useful analytics / information, including
that the growth of lists over time
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can view past clicks and opens etc. at a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to be able to acquire more of an overview of information in one place, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current most of their reporting information on a single dashboard (which you can then use to drill down to particulars ). Icontact Email Marketing
A nice feature of Aweber is that the Flexibility it provides you about how you want to deal with the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing solutions provide their customers with this choice.
Aweber Provides an adequate selection of integrations with different options. There are over 400 integrations available which allow you to join Aweber to different kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of them involve dedicated widgets; others involve including a snippet of code into a website; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (which appears to be the default’standard’ email marketing choice for a lot of apps), but you should not have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You can create segments not only based on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and simple to use.
It’s a little bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to go to some’handle subscribers’ section, search for a number of subscribers and then save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you are a car dealer having a mailing list containing a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in one go.
In an ideal world you’d just be Able to choose the relevant segments and send the message to those 3 groups. With Aweber however – this isn’t possible. You would have to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the air; so finally it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its Kind available, but it is reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing solution.
The main Facets of the Item That would nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter might be especially critical for some potential users, especially those starting out in e-marketing with no truckload of specialized skills (you probably won’t get stuck, but if you do, you can talk to an actual person being on a real telephone line about your problem).
In Addition, It’s not too Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made up your mind on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the key pros and cons of using it: Icontact Email Marketing
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – although not the most expensive product of its type out there, it’s more affordable than several comparable solutions.
It lets you select whether to join people to your listing on a single or double opt-in basis.
It has good import functionality, with the choice to import a broad range of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good range of third party tools and programs.
It comes with an extremely large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber for a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that potential users might like is that all features are available on all programs – unlike some competing products you do not have to be on more costly plans to unlock certain functionality.
Nevertheless, The performance on Aweber – as we’ll see below – isn’t always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It is worth noting that the aforementioned Comparisons don’t actually apply to very small lists however – if you have a small email database, several of the competing products are better value.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses outlined above, but they limit the number of e-newsletters that it is possible to send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts since these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing is not the Only factor you need to base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you of course is to avail of its free trial. Icontact Email Marketing