Primary Features Icontact
Aweber provides you with all the Following key attributes:
the capacity to import / host the email database
a wide assortment of templates
some marketing automation functionality
responsive email designs
RSS / website to-email performance
telephone, email and live chat support
integrations with third party programs Icontact
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat support.
Furthermore, there’s no hoops to Go through to contact service – related phone number and email details can be seen very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Marketing, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber supply one of the largest collections of e-newsletters templates available: you will find more than 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of coding your own too. Icontact
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you specify. In Aweber, this is called’Blog broadcasts’, although you can use this attribute with any content that has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from the site – this is a big time-saver.
It’s worth noting however that You can not use the standard Aweber template designs for RSS-to-email functions – you need to pick from a set of templates that are made specifically for this purpose.
On the plus side, there are quite A few of these to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works ok, but I believe there’s definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your mails are likely to appear more consistently and display more reliably across email customers – but only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be nice to find a few of the templates freshened up a little, and the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the option to add your subscribers to a particular set of autoresponders, and tag them. Not all competing products permit the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Have to answer a few questions regarding how you gathered the information you’re importing. If your list is on the bigger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on consumer actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — and the application of tags to determine what should be sent to whom and when (see above).
However, I Think this functionality needs to go a bit further really – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behaviour can activate mailouts.
For instance, at Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Icontact
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the other hand It’s very Straightforward To install follow up mails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’re likely going to need to appear at other goods, especially Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of tablets and smartphones, this can be a good feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The lack of the operation is not a dealbreaker by any means, but it will slow you down a little, especially if you’re sending a great deal of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the performance of every and every sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a couple of different versions of your email (using either different content or theme headers), send them to a sample of your data, along with your e-marketing option will roll the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could create and examine four variants of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back during the next few months, but if you believe you are going to need this operation desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / information, including
that the Increase of lists over the years
an overview of sign up approaches
where individuals are opening your email (i.e., geographical place )
the history of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Appear to be able to get more of an summary of information in 1 spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data onto a single dashboard (that you can then use to drill down to particulars ). Icontact
A nice feature of Aweber is that the Flexibility it provides you about how you want to handle the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing options provide their clients with this selection.
Aweber Offers a decent selection of integrations with different solutions. There are more than 400 integrations available which enable you to join Aweber to different types of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of them involve dedicated widgets; others involve including a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email marketing option for a lot of programs ), but you also should not have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Information in Aweber is Fairly straightforward. You may produce sections not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and simple to use.
It’s a little bit tricky however To work out how to reach the screen where you make the sections – you basically have to visit some’manage subscribers’ section, search for some subscribers and save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a car dealer with a mailing list containing a field known as’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in one go.
In an Perfect world you’d just be Able to choose the relevant segments and deliver the message to all those 3 classes. With Aweber however – this is not possible. You’d need to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude particular segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not the best product of its Kind accessible, but it is reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing solution.
The primary aspects of the Item That would nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter may be especially critical for some potential users, particularly those starting out in e-marketing with no truckload of technical abilities (you probably won’t get stuck, but if you do, you can speak with a real human being on an actual telephone line about your issue ).
In Addition, It’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is actually the e-marketing solution for you, here’s a brief breakdown of the key pros and cons of using it: Icontact
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options out there which offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – although not the most expensive product of its kind out there, it’s more affordable than many comparable solutions.
It enables you to select whether to subscribe people to your listing on a single or double click basis.
It has good export performance, together with the option to import a broad range of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party applications and apps.
It includes an extremely large range of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you may use both area contents and user activity (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that prospective users may like is that all attributes are available on all programs – unlike some competing products you don’t have to be on more costly plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not actually apply to very little lists nonetheless – if you’ve got a small email database, several of these competing goods are better worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the very same quantities of email addresses outlined previously, but they restrict the number of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing is not exactly the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally is to avail of its free trial. Icontact