Main Capabilities I Contact
Aweber provides you with the Following key attributes:
the ability to import / server the email database
a vast range of templates
some marketing automation performance
responsive email designs
RSS / website to-email performance
telephone, email and live chat support
integrations with third-party apps I Contact
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat service is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat service.
Furthermore, there’s no hoops to Go through to get support – related phone number and email details can be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this type of simple access to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber provide one of the biggest collections of e-newsletters templates accessible: there are more than 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them look slightly dated. I would consider them to be marginally better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of coding your own also. I Contact
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you define. In Aweber, this is called’Blog broadcasts’, though you can take advantage of this feature with any content which has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the site – this is a large time-saver.
It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email functions – you have to pick from a set of templates which are made specifically for this function.
On the plus side, you will find quite Some of them to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something which works fine, but I believe there is definitely some massive room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to seem more consistently and exhibit more faithfully across email clients – however only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to see some of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your readers to a particular set of autoresponders, and label them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Have to answer a few questions regarding how you gathered the data you are importing. If your listing is on the bigger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on consumer actions: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — specifically opens and clickthroughs — along with the program of tags to ascertain what needs to be routed to whom and when (see above).
But I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which kinds of user behavior can activate mailouts.
For example, at Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its competitors here. I Contact
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’okay’.
On the other hand It’s very Straightforward To install follow up mails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a bit more complex compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or unite automation rules with tagging to make autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’re likely going to should look at other goods, especially Getresponse, which provides’marketing automation’ performance that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have however seeing the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The absence of this operation is not a dealbreaker by any means, but it will slow you down a little, especially if you’re sending a great deal of campaigns every month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either different content or theme headers), send them into a sample of your information, and your e-marketing solution will roll the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales staff that it is coming back over the upcoming few months, but if you believe you’re likely to need this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / advice, such as
that the growth of lists over the years
an overview of sign up approaches
where individuals are opening your email (i.e., geographical location)
the history of an individual’s action – you can see past opens and clicks etc. in a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two products you Seem to have the ability to get more of an overview of information in 1 place, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present all their reporting data on one dashboard (which you can then use to drill down to specifics). I Contact
A nice feature of Aweber is that the Flexibility it provides you about how you need to deal with the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all competing options provide their clients with this choice.
Aweber Offers a decent selection of integrations with different options. You will find more than 400 integrations available which enable you to join Aweber to different kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of these involve committed widgets; others involve including a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as easily as Mailchimp (that appears to be the default’standard’ email advertising option for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Data in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It is a little bit tricky however To figure out how to get to the screen where you make the segments – you basically have to go to a’manage subscribers’ section, search for a number of readers and then save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This will cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you are a car dealer with a mailing list containing a field called’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in one go.
In an ideal world you would only be Able to select the relevant segments and send the message to all those three classes. With Aweber however – this is not possible. You would need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the broadcast; so ultimately it’s a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its Kind accessible, but it is reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing alternative.
The primary Facets of the product That will nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter may be especially important for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you likely won’t get stuck, but if you do, you can speak with an actual person being on an actual phone line about your issue ).
Additionally, it’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made your mind up on if this is the e-marketing alternative for you, here’s a simple breakdown of the important pros and cons of utilizing it: I Contact
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options on the market which offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing goods and according to Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – although not the cheapest product of its type on the market, it is more affordable than several similar solutions.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It has good import performance, with the choice to import a wide assortment of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party applications and apps.
It comes with a very large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that potential users may enjoy is that all attributes are available on all plans – unlike some competing products you do not need to be on more costly plans to unlock specific functionality.
Nevertheless, The performance on Aweber – as we will see below – is not necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons do not actually apply to very little lists however – if you’ve got a small email database, a number of the competing goods are greater worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the same amounts of email addresses as outlined above, but they limit the number of e-newsletters which you can send them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these programs are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing is not the Only variable you need to base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you of course would be to avail of its free trial. I Contact