Description of Getresponse Hubspot Email Marketing Software
Getresponse is primarily an email Advertising app Which Allows you to: Hubspot Email Marketing Software
Import and host a mailing list and capture data on it
create newsletters which can be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial features to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email support and various online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these stations – if phone service is a deal-breaker for you you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I’ve never needed to use it quite frequently (a fantastic thing) but when I’ve I have discovered it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I have received was excellent, and I haven’t had to wait too long to talk to a broker; the email support less so.
Some of the feedback I have from our readers does indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to who you get on the day. Hubspot Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter you sent and set them in a section of subscribers that you can then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your emails, and time your future mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales page on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you can click on one of your readers and see where they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and of course there is nothing to stop you designing your HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, so it is generally pretty straightforward to locate a good starting point to get a template and then edit it until you’re happy with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be created in this area. Hubspot Email Marketing Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can set them up so that immediately after somebody signals up to your mailing list, they receive a welcome message in the company; a week later they can receive a discount deal for some of your products or services; three months later they could obtain an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes connected preferences
finished transactions / goals
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a specific link etc..
This kind of performance goes way beyond what’s traditionally been available from autoresponders, and lets you create an individual journey which can be customised to the nth level.
For a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available to the pricier programs – the’Pro’ program and up. Hubspot Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, instead of simply directing individuals to some (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something very beneficial in this regard that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that could simply be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (whereby the system shows a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a useful feature – then it’s definitely worth considering among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 a month, however quite frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I guess is what Getresponse would like you to do) .
Getresponse was ahead of its competitors for quite some time using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the screen is used in either portrait or landscape style. Hubspot Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is that the need to export information to CSV and straight back into your email marketing tool as a way to do mailouts (or the need to export info from your email marketing tool in your CRM to add prospects to it).
When I saw Getresponse lately introducing a new CRM feature in their plans I was intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your site they completed a form ;
you could then send them a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took with regard to this email (clicking on a particular link etc) you can automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a record of this communication in the contact’s history. There is now no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, if you click on a contact in a deal pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you’ve sent to your leads are not displayed. To see this, you have to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing this does not display their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a deal directly to a pipeline and enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the things it can perform on the automation side is remarkable. I am optimistic that this attribute becomes developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database along with your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of instance, one of the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, especially once you believe that you can link it in with a built in CRM tool (more on this in a minute ). Hubspot Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our customers collectively, however, we are pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to take the company’s word for this, but supposing it’s accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something I haven’t encountered on rival products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability speed, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties using the less costly plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the person registering to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one opt-in process is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your list. A dual opt-in process is better for verifying that the people subscribing to your record are using real email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. ) are calculated based on a list containing only real email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds quite fine — but to tell the truth, I think there is a lot of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to change forms off or on on particular devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse to a growth-hacking instrument called Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the pages I need ). Hubspot Email Marketing Software
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality just a little bit tricky at times).
One area I feel that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and move them about an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of content, or placement of it at the wrong portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a helpful tool – it’s just that the execution of it could be somewhat better.
Also, as explained above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely functional and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is that it limits the number of subscribers it is possible to send to 1000. It would be useful if that could be increased a bit, as it would help prospective users try the tool out in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: that begins at $1199, using exact pricing based on requirements (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than most competing platforms. Hubspot Email Marketing Software
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key characteristics include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – that performance isn’t available at all on the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly in case you’ve got a fairly high number of email addresses on your own database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of emails per month to, then you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses in your database but on how many emails you send a month too. If you are delighted to limit the amount of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your list, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – offer completely free accounts for users that have a few documents (but these don’t supply the full range of features that you get on a paid plan).
As mentioned earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about attributes? Hubspot Email Marketing Software
Getresponse represents among the more cost-effective ways to host and communicate with an email .
It’s also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that offers this’all around’ proposition, and it’s what continues to convince us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made into the data capture forms too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your dollar with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst offering as much, or even more performance as them.
The reductions you get when paying upfront for a couple of decades of service are extremely generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its website and providing deliverability statistics for person e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You are able to test out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and where they are displayed on your site.
CRM performance has to be improved considerably before it could be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a bit confusing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Hubspot Email Marketing Software