Introduction Hubspot Email Marketing Certification Cheat Sheet
If I asked you to name an email Marketing instrument, what would you say? Hubspot Email Marketing Certification Cheat Sheet
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email marketing has been Dominated by the same large players for the last ten years. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Hubspot Email Marketing Certification Cheat Sheet
Like most email marketing providers these days, you will need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your organization name, site, Business, address, company size, list size and also the type of material you plan to send.
Then, you need to confirm your Site (or domain name).
This is still part of this approval process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a confirmation link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you are a good fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and play with the attributes, but you won’t be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these steps are not ideal for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We will get to automations soon, do not worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the option of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few additional options, the Majority of these will follow The same step-by-step process of a normal effort.
So let us walk you through it.
Once you click to create your campaign, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among their pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Types of content to your email, such as videos, merchandise columns, and social links.
After making your adjustments, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can select your classes or segments.
The advanced tab also allows one To develop segment-like rules , in case your targeting isn’t quite perfect.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Hubspot Email Marketing Certification Cheat Sheet
Handling Your Subscribers
Possessing granular control over your subscribers is arguably among The most important facets of any email marketing program now.
Because highly personalized campaigns Are Essential if You’re looking to increase clicks, opens, and, most importantly, your own conversions.
And while many providers allow you to”label” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they meet the Specified rules, and are automatically added or eliminated accordingly.
Here is what setting up a rule looks like:
Notice the way you can even blend Principles, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we will get into in a moment — and they don’t have any value besides what you call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers collectively according to a common denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as name, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field data in distinct columns… or can simply add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much into the shape Things here because I have a whole section on this below, but this is the strategy I’d recommend if you wished to use this feature.
Again, once you’ve collected your custom field information from fresh Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important that you understand this is a feature you may use.
Overall, it is fair to state MailerLite has their contributor Management and personalization features on stage. Hubspot Email Marketing Certification Cheat Sheet
If you’re not impressed with what you have seen so far, then maybe The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great base to work from if, like the majority people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all finally do the same job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than a few dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to display it on particular pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the form style, fields, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To visualize your copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding extra fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can check the way your form screens on mobile by switching the toggle to responsive mode.
You won’t be able to make any layout changes , but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this installation Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good base to work from and the editor is just as easy to use for this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Contemplating paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, as before, you can play with the styling options to get it Matched up with your branding.
Last, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you special reporting for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, you can click into individual areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your readers interacted with your emails in relation to another.
Reports for automations are Available under the’Automations’ tab, although I found these to be less enlightening than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available data more than enough to fulfill their demands.
What’s email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for every email marketing program.
After setting your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an act, like moving a subscriber or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is just much less efficient…. yet.
Another matter of efficacy here is when generating new emails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, so you can find an idea of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you will probably find that this downgrade in performance.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is 1 Kind of automation You won’t find in MailerLite, and I think that it’s important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with all the pages on your website.
This kind of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Hubspot Email Marketing Certification Cheat Sheet
The Price of MailerLite is one of the tools biggest Selling points, and let’s face it, we all love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this program, it is still an amazing option for those starting out.
And what about the premium programs?
It ends up, at approximately half of the Price of the competition generally, MailerLite is undoubtedly one of the cheapest options available on the market. Additionally, if you are ready to pay annually, you are also able to get an even greater discount.
In fact, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of those very few email marketing tools The (very crowded) industry in recent decades, and that’s no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the comments. Hubspot Email Marketing Certification Cheat Sheet