Description of Getresponse Hubspot Api For Integration With An Email Marketing Software
Getresponse is primarily an email Advertising program Which Allows you to: Hubspot Api For Integration With An Email Marketing Software
Import and host a mailing list and capture data onto it
generate newsletters that could be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and assorted online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you both of these channels – if telephone service is a deal-breaker for you then you might want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I have never needed to use it quite frequently (a fantastic thing) but when I have I’ve discovered it to be a bit of a mixed bag (less of a good thing). A number of those live chat service I have received has been excellent, and I haven’t had to wait too long to talk to a broker; the email support .
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. Much like a number of these kinds of businesses, I expect it often boils down to that you get on the day. Hubspot Api For Integration With An Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who did not engage with an e-newsletter you sent and put them in a segment of subscribers that you may then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your emails, and period your prospective mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales page on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user info – you can click on one of your readers and see in which they signed up from, where they’re located and which emails they’ve opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided out of the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and naturally there is nothing to prevent you simply designing your own HTML email template and importing the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good beginning point to get a template and edit it before you are happy with the plan.
If you’re really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of their 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely some improvements which could be made in this region. Hubspot Api For Integration With An Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can put them up so that immediately after somebody signs up to your mailing list, they receive a welcome message from your company; a week later they can get a discount offer for some of your products or services; 3 weeks later they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact preferences
completed transactions / goals
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a specific link etc..
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to create an individual travel that may be customised to the nth level.
For a fast overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ program and upward. Hubspot Api For Integration With An Email Marketing Software
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads if, instead of simply directing people to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this respect that the majority of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, which can only be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing performance on the least expensive Getresponse plan (whereby the system shows a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are certainly a useful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an additional $15 a month, but very frustratingly, although the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I guess is what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the screen is employed in either portrait or landscape style. Hubspot Api For Integration With An Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the necessity to export information to CSV and straight back into your email marketing tool as a way to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to carry out rather basic tasks: you could create sales pipelines, add contacts to these and monitor activity (emails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline based on the page of your website that they finished a form ;
you can then send a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took with regard to that email (clicking on a particular link etc) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front — there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of the communication from the contact’s history. There is now no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And oddly, when you click a contact within a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have delivered to your leads aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent also: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then enter the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it can do on the automation side is impressive. I am optimistic that this feature becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive too by comparison to established webinar solutions. For instance, one of the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key competitors, particularly when you believe that you can connect it in using a built in CRM tool (more about that in a moment). Hubspot Api For Integration With An Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important thing to look at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their own site:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to take the organization’s term for this, but assuming it’s true, it is a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something that I haven’t encountered on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems utilizing the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’single opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the individual signing up to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one opt-in process is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion rate and so the number of subscribers on your list. A dual opt-in procedure is better for verifying the folks subscribing to your list are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list comprising only email addresses).
The good news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there is a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controllers are offered by Getresponse to change forms off or on on particular devices or individual pages of your website. In the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse to some growth-hacking tool called Sumo (that allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d love to and onto the webpages I want). Hubspot Api For Integration With An Email Marketing Software
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain functionality just a little bit tricky at times).
One place I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and move them about an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of material, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will result in a useful instrument – it’s only that the implementation of it might be rather better.
Additionally, as explained above, the CRM tool might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers you can send to 1000. It would be good if this could be raised a little, as it might help potential users try out the tool in more’real-world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this starts at $1199, using exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than many competing platforms. Hubspot Api For Integration With An Email Marketing Software
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key features include:
The ability to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of all landing pages that enable split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – that performance is not available at all on the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a fairly large number of email addresses on your own database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of mails each month to, you might discover that hosting it using Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database however on how many emails you send a month also. If you are happy to limit the number of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – provide free account for users that have a few documents (but these don’t supply the entire assortment of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? Hubspot Api For Integration With An Email Marketing Software
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It’s also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any competing product that offers this’all round’ proposal, and it is what proceeds to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture types too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst supplying as much, if not more functionality as them.
The reductions you receive when paying upfront for a couple of years of support are very generous – you’ll be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own site and providing deliverability data for individual e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully functional version of this.
You can test out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and in which they are displayed on your site.
CRM functionality has to be improved considerably before it could be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing goods.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page add-on doesn’t let you execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Hubspot Api For Integration With An Email Marketing Software