Introduction Hubspot Academy Email Marketing
When I asked you to name an email Marketing instrument, what would you say? Hubspot Academy Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing continues to be Dominated by the identical big players for the last decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be ripping MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Hubspot Academy Email Marketing
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, site, Business, address, company size, list size and also the kind of content you plan to send.
Then, You Have to confirm your Website (or domain name).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is related to this domain in order that they can email you a confirmation link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you’re a fantastic match for their service.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and play with the attributes, but you won’t be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We’ll get to automations soon, do not worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Aside from a few added choices, most of these will follow The same step-by-step procedure of a standard effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of the pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of content to your email, including videos, merchandise columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to select your classes or segments.
The tab also allows one To build segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Hubspot Academy Email Marketing
Managing Your Subscribers
Possessing granular control over your readers is arguably among The most essential aspects of any email marketing software today.
Because highly personalized efforts are necessary if You are searching to increase clicks, opens, and, most importantly, your own conversions.
And while many providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they fulfill the Specified rules, and are automatically added or removed accordingly.
Here’s what establishing a rule looks like:
Notice the way you can even blend Principles, in addition to an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we’ll get into in a minute — and they have no value aside from what you actually call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to bulge multiple contributors together according to a common denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as name, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field information in distinct columns… or can easily add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much into the form Stuff here since I have a whole section on that below, but this is the strategy I would recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field information from fresh Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important that you understand this is a feature you may use.
Overall, it’s reasonable to say MailerLite has their subscriber Direction and personalization features on point. Hubspot Academy Email Marketing
If you’re not impressed with what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it does offer a great base to work from if, like the majority people, you don’t have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and this is better than a few dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your site to display it on particular pages.
Despite starting off super basic, the form designer lets you To personalize everything from the form style, fields, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To visualize your backup in real-time.
It would have been nice to have Some templates here, but as you know, there is more to a form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form functions, such as adding extra fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of the installation Procedure is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good base to work from and the editor is at least as easy to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, like before, you can play the styling options to get it Matched up with your branding.
Last, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you special coverage for that campaign.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see your subscribers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even though I found to be less enlightening than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available data more than enough to meet their demands.
What is email advertising with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and easy to navigate — something which certainly can’t be said for each and every email marketing program.
After setting your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, including a Postpone, a conditional split, or an act, such as moving a subscriber or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for moving Subscribers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply not as efficient…. yet.
Another matter of efficiency here is when creating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to add your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending options.
Ultimately, your email will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, which means you can get an concept of what it contains at a glimpse.
While this process may seem like A grind on paper, it’s really much quicker than what I’m used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in performance.
It’s fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You won’t find in MailerLite, and that I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Subscribers interact with the pages on your site.
This kind of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or plan to utilize, you might want to skip this one. Hubspot Academy Email Marketing
The Price of MailerLite is among the tools biggest Selling points, and let’s face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it’s still an wonderful alternative for those starting out.
And what about the top programs?
It turns out, at approximately half of the Price of this competition generally, MailerLite is by far among the cheapest options on the industry. Additionally, if you are willing to pay yearly, you are also able to get a much greater discount.
In Reality, I haven’t been able to find anything that does exactly the same job, cheaper.
MailerLite is one of the few email marketing tools The (very crowded) sector in the last couple of years, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the comments. Hubspot Academy Email Marketing