Description of Getresponse Httpwebrequest Getresponse
Getresponse is primarily an email marketing program Which Allows you to: Httpwebrequest Getresponse
Import and host a mailing list and catch data onto it
create newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does it provide all of the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email service and assorted online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer both of these channels – if telephone support is a deal-breaker for you you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have never needed to use it quite frequently (a fantastic thing) but when I have I have discovered it to be a bit of a mixed bag (less of a good thing). A number of those live chat support I have received was outstanding, and I haven’t needed to wait too much time to talk to an agent; the email service less so.
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a number of these types of businesses, I expect it boils down to that you get on the day. Httpwebrequest Getresponse
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t participate with an e-newsletter you shipped and put them in a segment of readers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers do it in your emails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some tracking code to your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you could click on one of your subscribers and see in which they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied from the box seem somewhat dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and naturally there’s nothing to stop you designing your own HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty simple to locate a good beginning point for a template and then edit it before you are happy with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be made in this region. Httpwebrequest Getresponse
Autoresponders are e-newsletters that are sent to your readers at intervals determined by you — you can put them up so that instantly after somebody signs up to a mailing list, they get a welcome message in your business; a week after they could get a discount offer for a number of your products or services; 3 weeks after they could obtain an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected preferences
completed transactions / targets
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a specific link etc..
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to create an individual travel which may be customised to the nth degree.
For a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available on the pricier plans – the’Guru’ program and up. Httpwebrequest Getresponse
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse provides something very useful in this regard that most of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce one landing page, that could only be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (whereby the machine shows a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re certainly a useful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 a month, however quite frustratingly, even though the add-on allows you to display an infinite amount of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the pricier programs (which I suppose is exactly what Getresponse would like you to do!) .
Getresponse was before its rivals for quite a while using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is better than most similar goods when it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone preview around, so you may preview what your own email looks like when the screen is employed in either portrait or landscape style. Httpwebrequest Getresponse
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is the need to export information to CSV and back into your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add prospects to it).
When I saw Getresponse recently introducing a new CRM feature in their plans I was intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it to perform quite basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how to use this operation is as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your website that they finished a form ;
you can then send them a automated email tailored to that pipeline stage a few days afterwards;
and dependent on the action they took in regards to that email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There’s now no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, if you click on a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects are not displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and then enter the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it could do on the automation aspect is remarkable. I am hopeful that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive too by comparison to established webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan allows you to host a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You might also buy webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, particularly when you consider that you can connect it in using a built-in CRM tool (more on this in a moment). Httpwebrequest Getresponse
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important thing to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we are often asked about the quality of the deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our clients collectively, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to have to take the company’s word for this, but assuming it’s true, it is a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – that is something that I have not struck on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something relating to deliverability nevertheless: to ensure a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the individual signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your record. A dual opt-in procedure is better for verifying that the folks subscribing to a list are using actual email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated according to a list comprising just email addresses).
The good news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty good — but to tell the truth, I think there is a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on specific devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse to a growth-hacking tool named Sumo (this enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the webpages I need ). Httpwebrequest Getresponse
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain functionality just a bit tricky at times).
1 area I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of material, or positioning of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will result in a useful tool – it is just that the implementation of it might be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse supplies is completely functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of readers it is possible to send to to 1000. It would be good if that could be raised a little, as it would help potential users try the tool out in more’real-world’ situations.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, many additional kinds of plan to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists transcend 100,000 email addresses: that starts at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Httpwebrequest Getresponse
Distinctions of Every Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
landing pages – you can only avail of landing pages that allow split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – that functionality isn’t available whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a fairly high number of email addresses on your database.
For instance, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you want to send an unlimited number of emails each month to, you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database but on how many emails you send per month too. If you’re happy to limit the number of mails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of on the pricing front:
Some competing suppliers — notably Mailchimp – offer free accounts for users with a few records (but these don’t supply the entire range of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about attributes? Httpwebrequest Getresponse
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It’s also one of the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any competing product that delivers this’all round’ proposal, and it is what continues to persuade us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture types too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, significantly so) whilst offering just as much, if not more performance as them.
The discounts you get when paying upfront for one or two decades of support are extremely generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own site and providing deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully functional version of the.
You are able to try all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and in which they’re displayed on your website.
CRM performance has to be improved considerably before it could be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a bit perplexing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages into 1000.
The landing page addition does not let you execute A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Httpwebrequest Getresponse