Description of Getresponse Html Get Response
Getresponse is primarily an email marketing app that allows you to: Html Get Response
Import and host a mailing list and capture data on it
create newsletters that could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial features to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and various online tutorials / tools.
Regrettably, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer both of these stations – if phone service is a deal-breaker for you then you may want to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have never needed to use it very frequently (a good thing) but when I have I have discovered it for a bit of a mixed bag (less of a good thing). A number of the live chat support I’ve received was excellent, and I haven’t had to wait too much time to talk to a broker; the email support less so.
Some of the feedback I have from our readers will suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these types of companies, I anticipate it often boils down to that you get daily. Html Get Response
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you sent and set them in a section of readers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your emails, and period your future mailouts based on this info
’email ROI’: by adding some monitoring code into your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you could click one of your subscribers and see in which they signed from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and of course there’s nothing to stop you designing your HTML email template and importing the code for this.
Furthermore, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty simple to find a good beginning point to get a template and edit it until you’re happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (only 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements that could be created in this region. Html Get Response
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you personally — you can put them up so that instantly after somebody signs up to your mailing list, they receive a welcome message in your company; a week after they could get a discount deal for a number of your goods or services; 3 months after they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and action-based messages may be triggered by user actions or advice, such as:
contributors to certain lists
changes in contact preferences
completed transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This type of functionality goes way beyond what’s traditionally been available from autoresponders, and allows you to create an individual journey which may be customised to the nth level.
To get a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ plan and upward. Html Get Response
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads if, rather than simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse offers something very useful in this regard that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, that could only be displayed 1,000 times per month.
Also, and above all, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the machine indicates a sample of your users different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are certainly a useful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 a month, however very frustratingly, although the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the more expensive programs (which I suppose is what Getresponse would like you to do) .
Getresponse was before its competitors for quite a while using its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so that you may preview what your own email looks like when the display is used in either portrait or landscape mode. Html Get Response
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is the necessity to export information to CSV and straight back to your email marketing instrument in order to do mailouts (or the necessity to export info from the email marketing tool into your CRM to add prospects to it).
So when I watched Getresponse lately introducing a new CRM attribute into their plans I was intrigued – that could possibly do away with all that data exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to perform rather basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline depending on the page of your site they completed a form ;
you can then send a automated email tailored to this pipeline period a few days afterwards;
and dependent on the action they took in regards to that email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of the communication from the contact’s history. There is now no way of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, when you click on a contact within a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To see this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and then enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new feature and the stuff it can perform on the automation side is impressive. I’m optimistic that this feature gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive also compared to established webinar solutions. For example, one of the primary webinar services, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, particularly once you consider that you can link it in with a built in CRM tool (more on this in a minute ). Html Get Response
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability prices; but Getresponse seems pretty open about this, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, however, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to take the company’s word for this, but assuming it’s accurate, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something I have not struck on rival products’ metrics. A thumbs up for this.
I do need to pull Getresponse up on something concerning deliverability however: to guarantee a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not encountered any deliverability problems utilizing the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in process, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion speed and so the number of readers on your list. A dual opt-in procedure is best for verifying the folks subscribing to your list are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated based on a list comprising just real email addresses).
The fantastic news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on specific devices or pages of your site. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse to some growth-hacking tool called Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and onto the pages I need ). Html Get Response
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance just a little bit tricky at times).
1 place I feel that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of articles and move them around an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of content, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a useful instrument – it is just that the execution of it could be rather better.
Also, as described above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it restricts the number of subscribers you can send to 1000. It would be useful if this could be increased a bit, as it would help prospective users try the tool out in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional types of strategy to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: that starts at $1199, using exact pricing based on prerequisites (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than most competing platforms. Html Get Response
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of landing pages which enable split testing and unlimited views if you’re on a’Pro’ program or higher
Webinars – this performance is not available whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you’ve got a reasonably large number of email addresses on your database.
By way of example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an unlimited number of emails per month to, then you might discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your own database but on the number of emails you send a month also. If you are delighted to limit the amount of mails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service that I can think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing suppliers — notably Mailchimp – provide free account for users with a small number of records (but these don’t supply the full range of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about features? Html Get Response
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It is also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to think of any competing product that offers this’all round’ proposition, and it is what continues to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture forms also, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your buck with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ program, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst supplying just as much, or even more functionality as them.
The reductions you receive when paying upfront for one or two decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing characters on its site and providing deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters very easily.
It includes a useful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You are able to try all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can not control when and in which they are displayed on your website.
CRM functionality has to be improved substantially before it could be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing goods.
The pricing arrangement is a bit perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Html Get Response