Description of Getresponse How To Use Getresponse Autoresponder
Getresponse is primarily an email marketing app that allows you to: How To Use Getresponse Autoresponder
Import and host a mailing list and also capture data onto it
create newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email marketing platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer these two stations – if phone support is a deal-breaker for you then you may wish to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have never needed to use it quite frequently (a fantastic thing) but when I’ve I have found it for a bit of a mixed bag (less of a good thing). Some of those live chat support I have received was outstanding, and I have not had to wait too long to chat with a broker; the email service less so.
Some of the feedback I have from our readers will indicate that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these types of companies, I expect it often boils down to who you get daily. How To Use Getresponse Autoresponder
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify people who did not engage with an e-newsletter you shipped and put them in a segment of readers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your emails, and period your prospective mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales page on your website, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user information – you could click on one of your readers and see in which they signed up from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and of course there is nothing to prevent you designing your HTML email template and importing the code for it.
Additionally, you will find tons of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty simple to find a good starting point to get a template and then edit it until you are delighted with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be created in this region. How To Use Getresponse Autoresponder
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can set them up so that instantly after somebody signals up to a mailing list, they receive a welcome message from your company; a week after they can get a discount offer for some of your products or services; three months after they could receive an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages can be triggered by user actions or information, such as:
contributors to certain lists
changes in contact preferences
completed transactions / targets
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you make a user journey that can be customised to the nth level.
For a quick overview I would suggest taking a look at Getresponse’s video review for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available to the more expensive plans – the’Pro’ program and upward. How To Use Getresponse Autoresponder
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, rather than simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse offers something very useful in this respect that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, that could only be displayed 1,000 times a month.
Additionally, and above all, you can’t use the landing page A/B testing functionality on the cheapest Getresponse program (where the machine indicates a sample of your customers different variations of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a useful feature – then it’s definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 per month, but quite frustratingly, although the add-on allows you to display an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I suppose is what Getresponse would like you to do!) .
Getresponse was ahead of its rivals for quite some time using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the screen is used in either portrait or landscape mode. How To Use Getresponse Autoresponder
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and back into your email marketing tool in order to perform mailouts (or the need to export info from your email marketing tool in your CRM to add leads to it).
So when I watched Getresponse lately introducing a new CRM attribute into their plans I had been intrigued – this could possibly do away with all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you could only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your site that they finished a form on;
you can then send them a automated email tailored to that pipeline period a few days later;
and dependent on the action they took with regard to this email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It is very clever stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of the communication in the contact’s history. There is currently no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And oddly, if you click a contact within a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your prospects aren’t displayed. To see this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it could do on the automation aspect is impressive. I am optimistic that this attribute gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive also compared to established webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan allows you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key rivals, particularly once you believe you could link it in with a built in CRM tool (more on that in a moment). How To Use Getresponse Autoresponder
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important thing to check at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems pretty open about this, with this to say about it on their site:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers jointly, however, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to need to choose the company’s term for this, but assuming it’s accurate, it’s a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something that I haven’t struck on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability problems using the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the individual signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the amount of readers on your record. A double opt-in procedure is better for verifying that the folks subscribing to your list are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated according to a list containing only real email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite good — but to be honest, I think there’s a lot of room for improvement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are offered by Getresponse to change forms on or off on particular devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse into a growth-hacking tool called Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the webpages I need ). How To Use Getresponse Autoresponder
On the whole, Getresponse is really simple to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality a bit tricky at times).
1 place I feel that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of articles and move them about an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of content, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a useful tool – it is only that the implementation of it could be somewhat better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of readers you can send to 1000. It would be good if that could be raised a bit, as it might help potential users try out the tool in more’real-world’ scenarios.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than many competing platforms. How To Use Getresponse Autoresponder
Distinctions of Each Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you are on a’Guru’ plan or higher
Webinars – that functionality is not available at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a reasonably high number of email addresses on your own database.
By way of instance, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of emails each month to, you’ll discover that hosting it using Getresponse prices $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database but on how many emails you send per month too. If you are happy to limit the number of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The sole well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — notably Mailchimp – provide completely free accounts for users that have a few documents (but these don’t offer the full range of features that you get on a paid plan).
As stated earlier, if you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? How To Use Getresponse Autoresponder
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that offers this’all around’ proposal, and it’s what proceeds to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements could be made into the data capture types also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the service offering.
All in all though I rate Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst offering just as much, or even more functionality as them.
The reductions you get when paying for a couple of years of support are very generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its own reporting and thorough split testing features are strong.
Getresponse is transparent about deliverability rates, publishing figures on its own site and providing deliverability data for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page creator – but bear in mind you have to be on a more expensive plan to get the fully functional version of the.
You can try out all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and where they are displayed on your site.
CRM functionality needs to be improved considerably before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages to to 1000.
The landing page addition does not let you execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. How To Use Getresponse Autoresponder