Main Capabilities How To Use Aweber Effectively
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a wide assortment of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third-party apps How To Use Aweber Effectively
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat support is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to contact support – relevant phone number and email details may be viewed quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Advertising, then this type of easy access to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber provide one of the largest collections of e-newsletters templates available: you will find over 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them look slightly dated. I would consider them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the choice of communicating your own too. How To Use Aweber Effectively
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you specify. In Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this attribute with any content which has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from your site – this can be a large time-saver.
It’s worth noting that You can’t use the standard Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates which are specifically designed for this purpose.
On the other hand, there are quite A few of them to choose from – over most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works ok, but I think there’s definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your emails are likely to seem more consistently and exhibit more faithfully across email clients – but merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be nice to see a few of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you’re Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Have to answer some questions regarding how you collected the data you’re importing. If your listing is on the bigger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on user activities: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — and the application of tags to ascertain what needs to be routed to whom and when (see previously ).
However, I Think this functionality should go a bit further really – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of example, in Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. How To Use Aweber Effectively
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the other hand It’s very Straightforward To set up follow up emails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and a’follow us on social media’ email a week after is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or unite automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’ll probably should look at other goods, especially Getresponse, which provides’advertising automation’ functionality that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however regarding the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a great deal of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of every and every sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either different content or theme headers), send them into a sample of your data, along with your e-marketing solution will roll the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to create and examine four variations of an email (making Awber’s split testing functionality better than most major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales team that it is coming back over the upcoming few months, but if you believe you’re likely to want this operation urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / advice, such as
the Increase of lists over the years
an Summary of sign up methods
where people are opening your own email (i.e., geographical place )
the history of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Seem to have the ability to acquire more of an summary of information in 1 place, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current most of the reporting data onto one dashboard (which you can then use to drill down to specifics). How To Use Aweber Effectively
A Great feature of Aweber is the Flexibility it provides you about how you need to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this choice.
Aweber Provides an adequate range of integrations with other options. You will find over 400 integrations available which allow you to join Aweber to various types of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of these involve committed widgets; others involve including a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email marketing option for a great deal of programs ), but you also should not have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Information in Aweber is Fairly straightforward. You may produce segments not only depending on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.
It is a little bit tricky however To figure out how to reach the screen where you create the segments – you basically have to go to some’manage subscribers’ section, search for some readers and save the search as a section.
To be honest, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you’re a car dealer having a mailing list containing a field called’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in 1 go.
In an ideal world you’d just be Able to select the applicable segments and send the message to those three classes. With Aweber though – this isn’t possible. You’d need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not the best product of its own Kind accessible, but it is reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That will nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter may be especially important for some potential customers, especially those starting out in e-marketing without a truckload of technical skills (you probably won’t have stuck, but if you do, you are able to talk to a real person being on a real phone line about your issue ).
Additionally, it’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of using it: How To Use Aweber Effectively
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options out there that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – although not the most expensive product of its type out there, it’s more affordable than several similar options.
It lets you select whether to subscribe people to your list on a single or double click basis.
It’s good import functionality, with the choice to import a broad assortment of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It includes an extremely large range of templates – over its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively simple and you may use both field contents and user action (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quotation.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that potential users may like is that all features are available on all programs – unlike any competing products you do not have to be on more costly plans to unlock specific performance.
That said, The performance on Aweber – as we will see below – isn’t always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons do not actually apply to very small lists however – if you’ve got a small email database, several of these competing goods are better value.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses outlined above, but they limit the number of e-newsletters which you can send to them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these programs are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing is not the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you of course would be to avail of its free trial. How To Use Aweber Effectively