Description of Getresponse How To Software Email Marketing
Getresponse is primarily an email marketing app Which Allows you to: How To Software Email Marketing
Import and host a mailing list and capture data on it
create newsletters that can be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all the key stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the key features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer these two channels – if telephone service is a deal-breaker for you then you might want to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse service, I have never needed to use it quite often (a good thing) but when I have I have discovered it to be a small mixed bag (less of a good thing). A number of those live chat service I have received was outstanding, and I haven’t had to wait too long to chat with a broker; the email service .
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made concerning the quality of service Getresponse offer. As with a lot of these types of businesses, I anticipate it boils down to who you get on the day. How To Software Email Marketing
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of track – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter that you sent and set them in a section of subscribers which you may then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action on your mails, and time your prospective mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you could click one of your subscribers and see where they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and of course there is nothing to prevent you designing your HTML email template and importing the code for it.
Additionally, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, so it is generally pretty straightforward to find a good beginning point to get a template and edit it until you are delighted with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t so extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be made in this region. How To Software Email Marketing
Autoresponders are e-newsletters that are delivered to your readers at intervals determined by you personally — you can set them up so that immediately after someone signs up to your mailing list, they receive a welcome message in your company; a week later they could get a discount deal for some of your goods or services; three weeks after they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
finished transactions / goals
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link .
This kind of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you create an individual journey that can be customised to the nth degree.
To get a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available to the pricier programs – the’Pro’ plan and up. How To Software Email Marketing
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, rather than simply directing people to some (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse provides something very beneficial in this respect that the majority of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, which can only be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse plan (where the system indicates a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they’re unquestionably a useful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 a month, but very frustratingly, although the add-on permits you to display an infinite number of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse want you to do!) .
Getresponse was before its rivals for quite some time using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive record of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is used in either portrait or landscape style. How To Software Email Marketing
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the need to export data to CSV and straight back into your email marketing tool in order to do mailouts (or the need to export data from the email marketing tool into your CRM to include leads to it).
When I watched Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – that could potentially eliminate all that data exporting and exporting, and keep everything neatly in one place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to carry out rather basic jobs: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular stage on a sales pipeline depending on the page of your site that they finished a form ;
you could then send a automated email tailored to that pipeline period a few days afterwards;
and based on the actions they took in regards to this email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of this communication from the contact’s history. There is now no method of doing so with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, when you click on a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects are not displayed. To see this, you need to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and then input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it can do on the automation side is impressive. I am optimistic that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the notion of having your email database and your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive also compared to based webinar solutions. By way of instance, among the leading webinar providers, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, particularly once you consider that you can connect it in using a built-in CRM tool (more on that in a minute ). How To Software Email Marketing
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important point to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their site:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients jointly, nevertheless, we are pleased to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to choose the organization’s term for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – this is something I have not struck on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties using the less costly plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one sampling procedure is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your list. A double opt-in procedure is better for verifying the people subscribing to your record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated based on a list containing just email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds quite fine — but to be honest, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on particular devices or individual pages of your site. In the light of Google’s brand new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse to some growth-hacking tool named Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the webpages I need ). How To Software Email Marketing
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain functionality a bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of content and move them around an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does make for a useful tool – it’s only that the execution of it might be somewhat better.
Also, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of readers you can send to 1000. It would be useful if that could be increased a bit, as it might help prospective users try out the tool in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of strategy to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists exceed 100,000 email addresses: that begins at $1199, with exact pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. How To Software Email Marketing
Distinctions of Each Plan
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of all landing pages that allow split testing and boundless views if you’re on a’Guru’ plan or higher
Webinars – this performance is not available at all on the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially if you have a reasonably large number of email addresses on your database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of emails each month to, you might discover that hosting it with Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses on your own database but on the number of emails you send per month also. If you’re delighted to limit the amount of emails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I could think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on the size of your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database will be the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer free accounts for users that have a few records (but these do not offer the full range of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? How To Software Email Marketing
Getresponse represents one of the more cost-effective tactics to host and speak with an email database.
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that delivers this’all round’ proposal, and it’s what continues to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements could be made into the data capture forms too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
All in all though I speed Getresponse very highly – you get substantial bang for your buck with this product.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in some cases, substantially so) whilst offering as much, or even more functionality as them.
The reductions you receive when paying upfront for one or two decades of service are extremely generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its own reporting and thorough split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its site and providing deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page founder – but bear in mind that you need to be on a more expensive plan to get the fully operational version of the.
You are able to test out all of its features free for 30 days without the need to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM performance has to be improved substantially before it could be considered a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing goods.
The pricing structure is a bit confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. How To Software Email Marketing