Primary Capabilities How To Setup An Autoresponder In Microsoft Outlook
Aweber provides you with all the Following key features:
the ability to import / server the email database
a wide range of templates
some marketing automation performance
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third party apps How To Setup An Autoresponder In Microsoft Outlook
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat service.
Additionally, there’s no hoops to Proceed through to get service – related phone number and email details may be seen very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Advertising, then this sort of easy access to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest sets of e-newsletters templates accessible: you will find over 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them seem slightly dated. I’d believe them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the option of communicating your own too. How To Setup An Autoresponder In Microsoft Outlook
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, though technically you can use this attribute with any content that has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the site – this is a large time-saver.
It is worth noting that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite Some of these to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works fine, but I believe there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to seem more consistently and display more reliably across email customers – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be great to find a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the choice to add your readers to a particular pair of autoresponders, and label them. Not all competing products permit the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer a few questions about how you collected the information you are importing. If your list is on the bigger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user activities: email opens, link clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — along with the program of tags to determine what needs to be routed to whom and when (see above).
However, I Think this operation should go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behaviour can activate mailouts.
For instance, at Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. How To Setup An Autoresponder In Microsoft Outlook
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’alright’.
On the plus side It’s very Straightforward To install follow up emails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a little more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or combine automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’re likely going to should appear at other products, particularly Getresponse, which supplies’marketing automation’ functionality that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The absence of the functionality isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a lot of campaigns every month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the performance of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a few distinct versions of your email (using either different content or theme headers), send them to a sample of your information, along with your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to create and examine four variations of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales staff that it’s coming back over the next few months, but if you believe you are going to want this functionality desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats like open rate, clickthroughs and bounces, You May Also look in a lot of other useful analytics / advice, such as
that the growth of lists over the years
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s action – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Appear to have the ability to acquire more of an summary of information in 1 spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current all their reporting data onto one dashboard (which you can then use to drill down to particulars ). How To Setup An Autoresponder In Microsoft Outlook
A nice feature of Aweber is the Flexibility it gives you about how you need to handle the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing options provide their clients with this selection.
Aweber Provides a decent range of integrations with other options. You will find over 400 integrations available which enable you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of these involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email advertising choice for a great deal of programs ), but you shouldn’t have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and simple to use.
It is a little bit tricky however To figure out how to reach the screen where you make the sections – you essentially have to visit some’manage subscribers’ section, search for a number of subscribers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you are a dealership having a mailing list containing a field known as’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an Perfect world you would only be Able to select the relevant segments and deliver the message to all those three classes. With Aweber though – that isn’t possible. You’d need to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better way.
Overall I’d say Aweber is a Solid email marketing tool.
It is not the best product of its Kind accessible, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing alternative.
The main Facets of the Item That would nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing without a truckload of specialized abilities (you likely won’t get stuck, but if you do, you are able to talk to an actual human being on a real phone line about your problem).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made up your mind on whether this is actually the e-marketing alternative for you, here’s a simple breakdown of the key pros and cons of utilizing it: How To Setup An Autoresponder In Microsoft Outlook
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options out there which offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the cheapest product of its type on the market, it’s cheaper than many comparable options.
It lets you choose whether to join people to your list on a single or double opt-in basis.
It has good export performance, with the option to import a wide range of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party tools and programs.
It includes a very large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber for a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may enjoy is that all of features are available on all programs – unlike some competing goods you don’t have to be on more expensive plans to unlock specific functionality.
That said, The functionality on Aweber – as we’ll see below – is not necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons don’t actually apply to very small lists nonetheless – if you have a little email database, a number of these competing products are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined above, but they limit the number of e-newsletters which you can send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these plans are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing Isn’t the Only variable you should base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you of course would be to avail of its free trial. How To Setup An Autoresponder In Microsoft Outlook