Description of Getresponse How To Set Up Getresponse Autoresponder
Getresponse is primarily an email Advertising program Which Allows you to: How To Set Up Getresponse Autoresponder
Import and host a mailing list and also capture data on it
generate newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it also provides webinar hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down into the crucial qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email service and various online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer both of these channels – if phone service is a deal-breaker for you you may wish to contemplate Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I have not had to use it quite often (a fantastic thing) but when I have I have found it to be a bit of a mixed bag (less of a good thing). A number of the live chat service I have received was outstanding, and I haven’t needed to wait too much time to chat with a broker; the email service less so.
Some of the feedback I have from our readers will suggest that there do have to be improvements made concerning the caliber of service Getresponse offer. As with a number of these kinds of businesses, I anticipate it often boils down to who you get daily. How To Set Up Getresponse Autoresponder
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so on – but also to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter you sent and put them in a segment of readers which you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action in your mails, and period your future mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user information – you could click one of your readers and see where they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most featured out there (it certainly trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and naturally there’s nothing to prevent you designing your HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty simple to locate a good starting point for a template and then edit it before you are happy with the design.
If you are really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be made in this region. How To Set Up Getresponse Autoresponder
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you personally — you can set them up so that instantly after somebody signs up to a mailing list, they get a welcome message from the company; a week after they can receive a discount offer for a number of your goods or services; 3 weeks after they could receive an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages can be triggered by user actions or information, for example:
contributors to certain lists
changes connected preferences
completed trades / goals
changes in user information
Recently Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link .
This type of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to create a user travel that can be customised to the nth degree.
For a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ program and upward. How To Set Up Getresponse Autoresponder
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, rather than simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something very useful in this respect that the majority of its competitors do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Also, and above all, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the machine indicates a sample of your customers different variations of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – plus they’re unquestionably a helpful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an extra $15 per month, but very frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier programs (which I guess is exactly what Getresponse would like you to do!) .
Getresponse was ahead of its competitors for quite some time using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the screen is employed in either portrait or landscape mode. How To Set Up Getresponse Autoresponder
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is that the need to export data to CSV and straight back into your email marketing instrument in order to do mailouts (or the necessity to export info from the email marketing tool in your CRM to include prospects to it).
So when I watched Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you can only use it in order to carry out quite basic jobs: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this operation is as follows:
You can add a contact to a particular point on a revenue pipeline depending on the page of your site they finished a form ;
you could then send a automated email tailored to this pipeline stage a few days afterwards;
and dependent on the actions they took with regard to that email (clicking on a certain link ) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very smart stuff, and that I can not think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front — there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of the communication from the contact’s history. There’s currently no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, when you click on a contact within a bargain pipeline, you can not see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads aren’t displayed. To see this, you have to go out of the CRM section of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing this does not display their history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it can do on the automation aspect is remarkable. I am hopeful that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the notion of getting your email database along with your webinar tool under the same roof is very attractive.
The pricing is also very competitive also by comparison to based webinar solutions. By way of instance, among the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your list size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its inclusion as a feature provides Getresponse a very significant advantage over its key competitors, particularly when you believe that you can link it in using a built-in CRM tool (more on that in a moment). How To Set Up Getresponse Autoresponder
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously an important thing to check at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, however, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to take the company’s word for this, but supposing it’s accurate, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability problems utilizing the cheaper plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the person signing up to your mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of one sampling procedure is that it makes it very easy for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the amount of readers on your list. A double opt-in process is best for verifying the folks subscribing to a record are using actual email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list comprising only real email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to change forms off or on on specific devices or pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse into some growth-hacking instrument called Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the pages I need ). How To Set Up Getresponse Autoresponder
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality a bit tricky at times).
1 area I think that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or positioning of it at the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will make for a helpful instrument – it is just that the execution of it might be rather better.
Additionally, as explained above, the CRM instrument might be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the number of readers it is possible to send to to 1000. It would be good if this could be increased a bit, as it might help potential users try the tool out in more’real world’ situations.
There are 3 main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, many additional types of plan to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: that begins at $1199, using exact pricing based on prerequisites (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. How To Set Up Getresponse Autoresponder
Distinctions of Each Plan
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can only avail of landing pages that enable split testing and unlimited views if you’re on a’Guru’ program or greater
Webinars – that performance is not accessible whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you have a fairly high number of email addresses on your database.
For instance, in case you have a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of mails each month to, then you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your database however on the number of emails you send per month also. If you’re delighted to set a limit on the amount of mails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your list, it may sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a marginally more affordable, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — notably Mailchimp – provide completely free accounts for users that have a few records (but these don’t supply the full range of features that you get on a paid plan).
As mentioned earlier, if you’re ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about features? How To Set Up Getresponse Autoresponder
Getresponse represents one of the more cost-effective tactics to host and speak with an email .
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any competing product that delivers this’all round’ proposition, and it is what proceeds to persuade us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made into the data capture types too, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, significantly so) whilst supplying just as much, or even more functionality as them.
The reductions you get when paying for a couple of decades of service are very generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its own website and supplying deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully functional version of the.
You can test out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided are not responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality has to be improved considerably before it can be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing goods.
The pricing structure is a little confusing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the amount of readers you can send messages into 1000.
The landing page add-on does not let you perform A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. How To Set Up Getresponse Autoresponder