Primary Features How To Set Up Autoresponder In Outlook
Aweber provides you with all the Following key features:
the capacity to import / server an email database
a vast range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third-party programs How To Set Up Autoresponder In Outlook
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat service.
Additionally, there’s no hoops to Go through to contact support – relevant phone number and email details can be seen very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber supply one of the largest collections of e-newsletters templates available: you will find over 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them seem slightly dated. I would believe them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the option of communicating your own too. How To Set Up Autoresponder In Outlook
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you specify. In Aweber, this is called’Blog broadcasts’, though you can use this attribute with any content which has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the site – this can be a large time-saver.
It is worth noting however that You can’t use the normal Aweber template designs for RSS-to-email functions – you need to pick from a set of templates that are specifically designed for this function.
On the other hand, you will find quite Some of them to pick from – over most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I believe there’s definitely some large space for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your emails are very likely to seem more consistently and display more faithfully across email clients – but merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be nice to see a few of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the option to add your readers to a certain pair of autoresponders, and label them. Not all competing goods allow the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Have to answer some questions about how you gathered the data you are importing. If your listing is on the larger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on consumer actions: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — and the application of tags to determine what needs to be sent to whom and when (see previously ).
However, I Think this operation should go a bit further really – tools like Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behaviour can activate mailouts.
For instance, in Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. How To Set Up Autoresponder In Outlook
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand It’s very easy To install follow up mails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a bit more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or unite automation principles with tagging to create autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’ll probably need to look at other goods, especially Getresponse, which provides’marketing automation’ functionality that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet seeing the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a great deal of campaigns every month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of every , and sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a couple of distinct versions of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing solution will roll the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to create and test four variants of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales team that it is coming back during the upcoming few months, but if you think you’re likely to need this operation desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look in a lot of additional useful analytics / advice, including
the growth of lists over the years
an overview of sign up approaches
where people are opening your own email (i.e., geographical place )
the background of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Appear to be able to get more of an overview of information in one place, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present most of their reporting information onto one dashboard (that you can then use to drill down to specifics). How To Set Up Autoresponder In Outlook
A Great feature of Aweber is that the Flexibility it provides you around how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing options provide their customers with this choice.
Aweber Offers an adequate range of integrations with other solutions. You will find more than 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others demand including a snippet of code into a website; others demand a sync tool such as Zapier.
It is uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (which appears to be the default’standard’ email marketing choice for a lot of apps), but you should not have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to reach the screen where you make the sections – you essentially have to go to a’handle subscribers’ section, search for a number of subscribers and save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you’re a dealership with a mailing list comprising a field called’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in one go.
In an ideal world you would only be Able to choose the applicable segments and send the message to those 3 classes. With Aweber however – this isn’t possible. You would need to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind available, but it’s reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That would nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter might be especially important for some potential customers, especially those starting out in e-marketing with no truckload of technical skills (you probably won’t have stuck, but if you do, you are able to speak with an actual person being on a real telephone line about your problem).
In Addition, It’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made your mind up on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the important advantages and disadvantages of using it: How To Set Up Autoresponder In Outlook
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there that offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – whilst not the most expensive product of its type out there, it’s cheaper than many comparable options.
It enables you to select whether to subscribe people to your listing on a single or double opt-in basis.
It has good export performance, together with the option to import a wide range of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic range of third party applications and apps.
It includes an extremely large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you can use both field contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users may enjoy is that all of attributes are available on all plans – unlike any competing products you do not have to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we’ll see below – isn’t always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons do not actually apply to very small lists nonetheless – if you’ve got a little email database, several of these competing goods are greater worth.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses outlined above, but they limit the amount of e-newsletters which it is possible to send them. For the sake of a comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these programs are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you of course is to avail of its free trial. How To Set Up Autoresponder In Outlook