Background How To Run An Email Marketing Campaign
If I asked you to name an email Marketing instrument, what could you say? How To Run An Email Marketing Campaign
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising has been Dominated by the identical large players for the last ten years. Which means that they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring How To Run An Email Marketing Campaign
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, website, Industry, address, company size, record size and even the type of content you intend to send.
Then, You Have to confirm your Site (or domain name).
This is still part of this approval process, and MailerLite will Simply inquire which email is associated to this domain so they could email you a verification link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you’re a good match for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to make campaigns and play with the attributes, but you won’t be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures are not ideal for getting started, it Does help prevent malicious users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We’ll get to automations soon, do not worry.)
But whether it is a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the option of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few additional options, most of these will follow The exact same step-by-step process of a standard effort.
So let’s walk you through it.
Once you click to create your campaign, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of content to your email, including videos, merchandise columns, and social connections.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to choose your classes or sections.
The advanced tab also allows you To develop segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? How To Run An Email Marketing Campaign
Managing Your Subscribers
Having granular control over your readers is arguably one of The most essential facets of any email advertising software today.
Because highly personalized efforts Are Essential if You are looking to increase opens, clicks, and, most importantly, your conversions.
And while many providers Permit You to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they meet the Specified principles, and will be automatically added or removed so.
Here’s what establishing a rule looks like:
Notice how you can also combine Principles, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or through an Automation rule — that we’ll get to in a minute — and they have no value aside from what you actually call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers together based on a common denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as title, business, and nation.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field information in distinct columns… or can easily add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the form Stuff here because I have a whole section on that below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field information from new Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important to know that this is a feature you may use.
Overall, it’s fair to state MailerLite has their contributor Direction and personalization features on point. How To Run An Email Marketing Campaign
If you are not impressed with what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a fantastic foundation to work from if, like the majority people, you don’t have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let us start with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to display it on particular pages.
Despite starting off super basic, the form designer allows you To personalize everything from the kind style, fields, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To envision your own backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, such as adding additional fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic base to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, like before, you can play the styling options to get it Matched up with your own branding.
Finally, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you specific coverage for this campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted with your mails compared to another.
Reports for automations are Accessible under the’Automations’ tab, although I found to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than enough to fulfill their demands.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, adding a Postpone, a conditional split, or an action, such as moving a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s simply much less effective…. yet.
Another question of efficiency here is when creating new emails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending alternatives.
Ultimately, your email will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, which means you can find an concept about what it contains at a glimpse.
While this procedure may seem like A grind on paper, it is really much faster than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will probably find that this downgrade in functionality.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one type of automation You won’t find in MailerLite, also I think that it’s very important to highlight.
The ability to trigger an automation (or measure ) based on how Subscribers interact with the webpages on your website.
This Sort of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. How To Run An Email Marketing Campaign
The Price of MailerLite is undoubtedly among those tools biggest Selling points, and let us face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it is still an wonderful option for those starting out.
And what about the premium programs?
It turns out, at around half of the Price of this competition generally, MailerLite is by far among the cheapest options available on the industry. Plus, if you’re willing to pay yearly, you are also able to get a much greater discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among the very few email marketing tools The (very crowded) industry in the last couple of decades, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you From the comments. How To Run An Email Marketing Campaign