Description of Getresponse How To Make Money With Getresponse
Getresponse is primarily an email marketing app Which Allows you to: How To Make Money With Getresponse
Import and host a mailing list and capture data on it
create newsletters that could be sent to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it is becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive on the market.
Not only does it provide all of the key stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone support together with live chat support, email service and assorted online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you these two stations – if telephone support is a deal-breaker for you then you may wish to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I have never needed to use it very often (a good thing) but once I’ve I have discovered it for a bit of a mixed bag (less of a fantastic thing). Some of the live chat support I have received was excellent, and I have not needed to wait too long to chat with a broker; the email service less so.
Some of the feedback I have from our readers does indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these kinds of businesses, I expect it boils down to who you get daily. How To Make Money With Getresponse
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who did not engage with an e-newsletter you shipped and put them in a segment of readers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your emails, and period your future mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you could click on one of your readers and see in which they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box seem somewhat dated; they aren’t as attractive as those offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and of course there is nothing to stop you designing your own HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, therefore it’s generally pretty simple to locate a good starting point to get a template and then edit it until you are delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options are not very extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be made in this region. How To Make Money With Getresponse
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can put them up so that immediately after someone signals up to your mailing list, they get a welcome message from the business; a week after they can receive a discount deal for some of your products or services; 3 months after they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected tastes
finished transactions / goals
changes in user information
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a certain link .
This kind of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you make a user travel which may be customised to the nth level.
To get a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the pricier programs – the’Guru’ plan and upward. How To Make Money With Getresponse
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, instead of simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that most of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create 1 landing page, that could simply be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the machine indicates a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a helpful feature – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, but quite frustratingly, even though the add-on permits you to show an infinite number of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the more expensive programs (which I guess is what Getresponse want you to do) .
Getresponse was before its competitors for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the screen is employed in either portrait or landscape mode. How To Make Money With Getresponse
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the need to export data to CSV and straight back into your email marketing tool in order to do mailouts (or the need to export data from your email marketing tool into your CRM to add leads to it).
When I watched Getresponse recently introducing a brand new CRM attribute in their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your site they completed a form ;
you can then send them a automated email tailored to this pipeline stage a couple of days later;
and dependent on the actions they took with regard to that email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can’t think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of this communication from the contact’s history. There is now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, if you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have sent to your leads are not displayed. To see this, you need to go from the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the stuff it can perform on the automation side is remarkable. I am hopeful that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the notion of getting your email database and your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive also by comparison to based webinar solutions. For example, among the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant edge over its key competitors, especially once you consider you could link it in with a built in CRM tool (more about this in a minute ). How To Make Money With Getresponse
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important thing to look at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, however, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to choose the organization’s word for this, but supposing it is true, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – that is something that I haven’t struck on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on something concerning deliverability however: to guarantee a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I’ve not struck any deliverability problems utilizing the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in procedure, the individual registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single opt-in process is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the number of readers on your record. A double opt-in process is better for verifying that the people subscribing to your list are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list comprising just email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite good — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controls are provided by Getresponse to change forms on or off on specific devices or individual pages of your website. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I connect my Getresponse into some growth-hacking instrument named Sumo (that allows me to change pop-ups off for mobile users, in addition to display forms exactly as I’d like to and onto the pages I need ). How To Make Money With Getresponse
On the whole, Getresponse is really simple to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance a little bit tricky at times).
One area I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of articles and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will result in a useful tool – it is only that the implementation of it might be somewhat better.
Additionally, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it limits the number of subscribers it is possible to send to to 1000. It would be good if that could be increased a little, as it would help prospective users try the tool out in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional kinds of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for users that our lists transcend 100,000 email addresses: this begins at $1199, using accurate pricing based on requirements (if you are considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. How To Make Money With Getresponse
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this performance isn’t accessible whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a fairly large number of email addresses on your database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an unlimited number of emails per month to, then you might discover that hosting it with Getresponse prices $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your database but on the number of emails you send a month also. If you are delighted to limit the number of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service that I can think of that comes in considerably more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your list, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – provide free accounts for users that have a small number of documents (but these do not supply the full assortment of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? How To Make Money With Getresponse
Getresponse represents one of the more cost-effective ways to host and speak with an email .
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that offers this’all round’ proposition, and it is what continues to convince us to use it to Style Factory’s email marketing.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements could be made into the data capture forms also, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your buck with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst offering just as much, if not more functionality as them.
The reductions you get when paying for a couple of decades of support are extremely generous – you will be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its site and providing deliverability statistics for person e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You are able to try out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can not control when and where they are displayed on your website.
CRM performance has to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those provided by competing goods.
The pricing structure is a little perplexing, with customers having to cover something of a premium to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. How To Make Money With Getresponse