Background How To Make Email Marketing Templates
If I asked you to name an email Marketing instrument, what would you say? How To Make Email Marketing Templates
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising has been Dominated by the same large players for the previous decade. Which means that they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be tearing MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking How To Make Email Marketing Templates
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, business size, list size and also the type of content you plan to send.
Then, You Have to confirm your Website (or domain ).
This is still part of the approval process, and MailerLite will Simply inquire which email is related to this domain in order that they can email you a verification link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you are a good match for their services.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the features, but you won’t be able to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t ideal for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We will get to automations shortly, don’t worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the option of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added options, the Majority of these will follow Exactly the same step-by-step process of a standard campaign.
So let’s walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is a little on the low side, however, the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of articles to your email, including videos, product columns, and social connections.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ choices where you can choose your groups or sections.
The tab also allows one To develop segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, right before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? How To Make Email Marketing Templates
Handling Your Subscribers
Possessing granular control over your readers is arguably one of The most important aspects of any email advertising program today.
Because highly personalized campaigns Are Essential if You’re looking to increase clicks, opens, and, above all, your conversions.
And while many providers Permit You to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they fulfill the Specified principles, and will be automatically added or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice the way you can even combine Rules, as well as another rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or via an Automation rule — which we will get to in a moment — and they have no value besides what you actually call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors together according to a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, business, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field data in separate columns… or can simply add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added to a form:
I will not go too much into the shape Things here because I have a whole section on this below, but this is the strategy I would recommend if you wished to use this feature.
Again, once you’ve collected your custom field information from fresh Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important to know that this is a feature you may use.
Overall, it is reasonable to say MailerLite has their contributor Direction and personalization features on stage. How To Make Email Marketing Templates
If you’re not impressed by what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a great base to work from if, like most people, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They ultimately do the identical job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is better than a few dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to display it on particular pages.
Despite beginning super fundamental, the form designer lets you To customize everything from the form style, subjects, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To envision your own copy in real time.
It would have been nice to have Some templates here, but as you know, there’s more to a form than simply its physical appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, such as adding extra fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can check how your form displays on cellular by shifting the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this installation process is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good base to work from and the editor is just as simple to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup forms.
And, like before, you can play with the styling options to get it Matched with your own branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation stats, and kind signups.
Clicking into any campaign will Give you specific reporting for this effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so You can see your subscribers interacted with your mails compared to one another.
Reports for automations are also Available under the’Automations’ tab, although I found these to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to fulfill their needs.
What is email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, adding a Postpone, a bubble break, or an act, such as moving a contributor or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s now no automation for transferring Readers directly into a different automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficiency here is when creating new mails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending options.
Finally, your email will be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, which means you can get an idea of what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s really much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you will likely find that this downgrade in performance.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there is 1 Kind of automation You won’t find in MailerLite, also I think it’s very important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with the pages on your site.
This Sort of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. How To Make Email Marketing Templates
The cost of MailerLite is among the tools largest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it is still an wonderful option for those starting out.
And what about the top programs?
It ends up, at around half the Price of this competition on average, MailerLite is by far one of the least expensive options available on the industry. Additionally, if you are ready to pay yearly, you can also get a much greater discount.
In Reality, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is among the very few email advertising tools to interrupt The (very crowded) industry in recent years, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the remarks. How To Make Email Marketing Templates