Description of Getresponse How To Integrate Getresponse With WordPress
Getresponse is primarily an email Advertising program Which Allows you to: How To Integrate Getresponse With WordPress
Import and host a mailing list and catch data on it
create newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the crucial features to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email service and various online tutorials / resources.
Sadly, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform suppliers only offer these two stations – if phone service is a deal-breaker for you you may wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have not had to use it very frequently (a fantastic thing) but when I have I have discovered it for a bit of a mixed bag (less of a fantastic thing). Some of the live chat service I have received has been excellent, and I have not needed to wait too much time to chat with an agent; the email support less so.
Some of the feedback I’ve got from our readers will suggest that there do have to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these kinds of companies, I anticipate it often boils down to that you get on the day. How To Integrate Getresponse With WordPress
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to spot people who didn’t participate with an e-newsletter you sent and set them in a segment of readers that you can then email again using a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your mails, and time your prospective mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you can click one of your subscribers and see where they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box look somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and naturally there is nothing to prevent you designing your own HTML email template and minding the code for it.
Additionally, you will find tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty simple to locate a good starting point for a template and edit it before you are delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be created in this region. How To Integrate Getresponse With WordPress
Autoresponders are e-newsletters which are sent to your subscribers at intervals determined by you — you can set them up so that immediately after someone signs up to a mailing list, they get a welcome message from your business; a week later they can get a discount offer for some of your goods or services; 3 weeks after they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes connected preferences
completed transactions / goals
changes in user information
Lately Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create a user travel that can be customised to the nth degree.
To get a quick overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available to the more expensive plans – the’Pro’ plan and upward. How To Integrate Getresponse With WordPress
Landing page Builder
Online advertising campaigns which make use of landing pages will usually create far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, that can simply be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are certainly a useful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an additional $15 per month, but very frustratingly, although the add-on permits you to show an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is what Getresponse want you to do) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape mode. How To Integrate Getresponse With WordPress
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is the necessity to export information to CSV and back to your email marketing tool in order to do mailouts (or the need to export info from the email marketing tool in your CRM to include leads to it).
So when I saw Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your site they finished a form ;
you can then send a automated email tailored to that pipeline stage a few days afterwards;
and based on the actions they took in regards to this email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a record of this communication from the contact’s history. There’s now no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects aren’t displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing this doesn’t exhibit their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the things it could perform on the automation side is remarkable. I’m optimistic that this attribute becomes developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database and your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive too by comparison to based webinar solutions. For example, among the primary webinar services, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key competitors, especially when you believe that you can link it in using a built in CRM tool (more about this in a minute ). How To Integrate Getresponse With WordPress
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always an important point to check at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to choose the organization’s term for this, but supposing it is accurate, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of every message on your email analytics – this is something that I haven’t encountered on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse up on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not struck any deliverability difficulties utilizing the less costly plans, competing products don’t make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you use use a single opt-in procedure, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one opt-in process is that it makes it really simple for users to sign up for a mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your record. A dual opt-in procedure is better for verifying the folks subscribing to a list are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated based on a list comprising only email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds quite fine — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to change forms off or on on particular devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I link my Getresponse into a growth-hacking instrument named Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d love to and onto the pages I need ). How To Integrate Getresponse With WordPress
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain performance a little bit tricky at times).
One area I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of content and move them around an e-newsletter, in practice it’s fairly user friendly to use and may cause accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a helpful tool – it is just that the implementation of it could be rather better.
Also, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse provides is completely operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers you can send to to 1000. It would be good if this could be raised a little, as it might help potential users try the tool out in more’real world’ scenarios.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: that starts at $1199, using exact pricing based on requirements (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. How To Integrate Getresponse With WordPress
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you are on a’Guru’ program or higher
Webinars – that functionality isn’t accessible whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you have a fairly high number of email addresses on your database.
For instance, in case you have a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of mails each month to, you’ll discover that hosting it with Getresponse prices $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your database but on the number of emails you send a month too. If you’re delighted to limit the amount of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less functional offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – provide free accounts for users with a small number of records (but these don’t supply the full range of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? How To Integrate Getresponse With WordPress
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any competing product that offers this’all around’ proposal, and it is what proceeds to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A lot of improvements could be made into the data capture forms too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst supplying as much, or even more performance as them.
The discounts you receive when paying for a couple of years of support are very generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its website and supplying deliverability statistics for individual e-newsletters that you send.
It provides a very flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It includes a useful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully operational version of this.
You can try all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can’t control when and where they’re displayed on your website.
CRM performance has to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit confusing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page addition doesn’t allow you to execute A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. How To Integrate Getresponse With WordPress