Description of Getresponse How To Create Email Marketing Software
Getresponse is primarily an email marketing app Which Allows you to: How To Create Email Marketing Software
Import and host a mailing list and catch data on it
create newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down to the key features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email service and various online tutorials / tools.
Regrettably, the phone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer these two stations – if telephone support is a deal-breaker for you then you may want to contemplate Aweber, which still provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve never needed to use it very frequently (a fantastic thing) but once I have I’ve discovered it to be a small mixed bag (less of a good thing). Some of the live chat support I have received has been outstanding, and I have not had to wait too long to chat with an agent; the email service .
Some of the feedback I’ve got from our readers does indicate that there do have to be improvements made concerning the quality of service Getresponse offer. As with a lot of these types of businesses, I anticipate it often boils down to who you get daily. How To Create Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who didn’t engage with an e-newsletter that you sent and put them in a section of readers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers take action in your mails, and time your future mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales page on your site, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you could click on one of your readers and see in which they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied out of the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and naturally there is nothing to stop you simply designing your HTML email template and minding the code for this.
Furthermore, you will find a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it’s generally pretty straightforward to find a good starting point to get a template and then edit it until you’re delighted with the design.
If you’re really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be created in this area. How To Create Email Marketing Software
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you — you can put them up so that instantly after someone signals up to a mailing list, they receive a welcome message in your company; a week later they can receive a discount offer for some of your products or services; 3 weeks later they could receive an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact preferences
completed transactions / goals
changes in user data
Lately Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you make an individual travel that may be customised to the nth degree.
To get a fast overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available to the more expensive programs – the’Guru’ plan and up. How To Create Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads in the event, instead of simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this regard that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that could only be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system shows a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a useful feature – then it is definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on for an additional $15 a month, but quite frustratingly, although the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for a few of the pricier programs (which I guess is exactly what Getresponse want one to do!) .
Getresponse was ahead of its competitors for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive record of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so that you can preview what your own email looks like when the screen is used in either portrait or landscape mode. How To Create Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export data to CSV and back to your email marketing instrument in order to do mailouts (or the need to export data from your email marketing tool in your CRM to add prospects to it).
So when I watched Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you can only use it in order to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how you could use this functionality would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your website they finished a form on;
you can then send them a automated email tailored to that pipeline stage a few days later;
and based on the actions they took with regard to this email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can not think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of this communication from the contact’s history. There is now no way of doing so together with the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And oddly, when you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads aren’t displayed. To observe this, you have to go from the CRM section of Getresponse, search for your own contact in the contacts section and then click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal right to a pipeline and then enter the contact information of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the things it could do on the automation aspect is remarkable. I am hopeful that this feature gets developed over time since done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database along with your webinar tool under the exact same roof is extremely attractive.
The pricing is also very aggressive too compared to based webinar solutions. For example, among the primary webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan permits you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might also purchase webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its inclusion as a characteristic gives Getresponse a very significant advantage over its key competitors, especially when you consider that you can link it in using a built-in CRM tool (more about that in a minute ). How To Create Email Marketing Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their own website:
At GetResponse we are often asked about the quality of our deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients collectively, however, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to take the company’s word for this, but assuming it is true, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability rate, it is advisable to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties utilizing the cheaper plans, competing products don’t force you to invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single opt-in process is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion speed and so the number of readers on your record. A double opt-in procedure is best for verifying that the folks subscribing to your record are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. ) are calculated based on a list comprising only email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty good — but to be honest, I think there is a lot of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controllers are offered by Getresponse to change forms on or off on particular devices or individual pages of your site. At the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I connect my Getresponse into a growth-hacking tool called Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the pages I want). How To Create Email Marketing Software
On the whole, Getresponse is really simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain functionality a little bit tricky at times).
1 place I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of articles and transfer them about an e-newsletter, in practice it is fairly user friendly to use and may lead to accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a useful instrument – it is only that the execution of it could be somewhat better.
Also, as described above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is completely functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is the fact that it limits the number of readers you can send to to 1000. It would be good if that could be increased a little, as it would help potential users try the tool out in more’real world’ scenarios.
There are 3 main sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: that begins at $1199, using exact pricing based on prerequisites (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than most competing platforms. How To Create Email Marketing Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of landing pages which enable split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – that functionality is not accessible whatsoever on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly if you’ve got a fairly high number of email addresses onto your own database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents which you wish to send an infinite number of mails per month to, then you might find that hosting it with Getresponse prices $65 monthly.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database but on how many emails you send per month too. If you’re delighted to limit the number of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I can think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your list, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less functional offering for $12 per month.
Two final things to be aware of on the pricing :
Some competing providers — especially Mailchimp – provide free account for users with a few records (but these do not supply the full assortment of features that you get on a paid program ).
As mentioned earlier, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. However, what about features? How To Create Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that delivers this’all round’ proposal, and it’s what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, particularly where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements could be made into the data capture types too, especially for users wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your buck with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in some situations, substantially so) whilst offering as much, if not more functionality as them.
The reductions you receive when paying upfront for one or two decades of support are extremely generous – you’ll be hard pressed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and supplying deliverability data for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You are able to test all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and in which they are displayed on your website.
CRM performance needs to be improved substantially before it can be thought of as a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look marginally less slick than those provided by competing products.
The pricing structure is a little perplexing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. How To Create Email Marketing Software