Description of Getresponse How To Create Autoresponder In Getresponse
Getresponse is primarily an email Advertising program Which Allows you to: How To Create Autoresponder In Getresponse
Import and host a mailing list and also capture data on it
create newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer both of these stations – if phone service is a deal-breaker for you then you might wish to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I’ve not had to use it quite frequently (a fantastic thing) but once I’ve I’ve found it for a small mixed bag (less of a good thing). Some of those live chat service I’ve received was outstanding, and I haven’t had to wait too much time to chat with an agent; the email support .
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a number of these kinds of businesses, I anticipate it often boils down to who you get daily. How To Create Autoresponder In Getresponse
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter you shipped and set them in a segment of subscribers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action on your mails, and period your prospective mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales page on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you could click one of your readers and see where they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is decidedly one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided from the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and vision easily enough using the controls provided; and of course there is nothing to prevent you designing your own HTML email template and importing the code for this.
Furthermore, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it is generally pretty simple to locate a good beginning point to get a template and then edit it until you’re delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this region. How To Create Autoresponder In Getresponse
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can put them up so that immediately after someone signs up to a mailing list, they get a welcome message from the company; a week later they could get a discount deal for some of your products or services; 3 weeks later they could receive an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact tastes
finished transactions / targets
changes in user data
Recently Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you make an individual travel which may be customised to the nth level.
For a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available on the pricier plans – the’Pro’ program and upward. How To Create Autoresponder In Getresponse
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads if, rather than simply directing individuals to a (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this respect that the majority of its rivals don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Additionally, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (where the machine shows a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re certainly a helpful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on for an additional $15 per month, but very frustratingly, even though the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for one of the pricier plans (which I guess is what Getresponse want one to do) .
Getresponse was before its competitors for quite some time with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’cellphone preview’ button for an instant snapshot of what your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is used in either portrait or landscape style. How To Create Autoresponder In Getresponse
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and back into your email marketing instrument in order to do mailouts (or the necessity to export info from your email marketing tool in your CRM to include leads to it).
When I watched Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it in order to carry out quite basic jobs: you could create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a specific point on a sales pipeline depending on the page of your site that they finished a form ;
you could then send them a automated email tailored to this pipeline period a couple of days later;
and based on the action they took with regard to this email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of this communication in the contact’s history. There’s now no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And oddly, if you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your leads are not displayed. To see this, you have to go out of the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so does not display their history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal right to a pipeline and then input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the stuff it can do on the automation aspect is remarkable. I’m optimistic that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under the same roof is very appealing.
The pricing is also very aggressive also compared to established webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key rivals, particularly when you believe you could link it in using a built-in CRM tool (more about this in a minute ). How To Create Autoresponder In Getresponse
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important thing to look at when selecting an email marketing instrument.
Not all email marketing providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability is dependent upon many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, nevertheless, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to choose the company’s term for this, but assuming it is true, it’s a fantastic speed and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something that I haven’t struck on competing products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability rate, it is a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems using the less costly plans, competing goods don’t force you to invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really easy for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your list. A dual opt-in procedure is best for verifying the folks subscribing to your list are using actual email addresses and contributes to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list comprising just email addresses).
Now, the good news here is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty good — but to be honest, I think there’s a lot of room for improvement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controls are provided by Getresponse to change forms on or off on particular devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I connect my Getresponse to some growth-hacking instrument named Sumo (this allows me to change pop-ups off for cellular users, as well as display forms exactly as I’d love to and onto the webpages I need ). How To Create Autoresponder In Getresponse
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance just a bit tricky at times).
One area I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of content and move them about an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a useful instrument – it is just that the execution of it could be somewhat better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial is not contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the number of readers it is possible to send to 1000. It would be good if this could be raised a little, as it might help potential users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional types of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: that starts at $1199, with accurate pricing based on requirements (if you are considering the”Enterprise” plan, you will need to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. How To Create Autoresponder In Getresponse
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of all landing pages that allow split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – that performance isn’t accessible whatsoever around the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a fairly high number of email addresses on your own database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of emails each month to, you’ll discover that hosting it with Getresponse costs $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database but on how many emails you send a month too. If you’re happy to set a limit on the amount of emails delivered via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your list, it may sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – provide completely free accounts for users that have a few documents (but these don’t offer the entire assortment of features that you get on a paid plan).
As mentioned before, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about features? How To Create Autoresponder In Getresponse
Getresponse represents one of the more cost-effective ways to host and communicate with an email database.
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any competing product that offers this’all around’ proposition, and it’s what continues to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements could be made into the data capture forms too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the support offering.
All in all though I speed Getresponse very highly – you get considerable bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are happy to utilize an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain situations, substantially so) whilst supplying just as much, or even more performance as them.
The discounts you get when paying for a couple of decades of support are very generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability data for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a helpful landing page founder – but keep in mind you need to be on a more expensive strategy to get the fully functional version of this.
You are able to try out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can not control when and in which they are displayed on your site.
CRM functionality needs to be improved substantially before it can be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing goods.
The pricing structure is a little confusing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial restricts the amount of readers you can send messages to to 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. How To Create Autoresponder In Getresponse