Introduction How Long Should A Marketing Email Be
If I asked you to name an email Marketing instrument, what would you say? How Long Should A Marketing Email Be
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising continues to be Dominated by the identical big players for the last decade. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring How Long Should A Marketing Email Be
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, company size, record size and also the type of material you plan to send.
Then, you need to confirm your Website (or domain ).
This remains part of the approval process, and MailerLite will Simply inquire which email is related to this domain in order that they can email you a confirmation link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you’re a fantastic match for their service.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and play with the attributes, but you will not be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these steps are not perfect for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We will get to automations soon, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, together with the option of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few added choices, the Majority of these will follow Exactly the exact same step-by-step process of a standard campaign.
So let’s walk you through it.
Once you click to create your effort, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Types of articles to your email, including videos, merchandise columns, and societal links.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your groups or sections.
The tab also allows one To develop segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? How Long Should A Marketing Email Be
Handling Your Clients
Having granular control over your subscribers is arguably among The most important aspects of any email advertising software today.
Because highly personalized campaigns are necessary if You are looking to increase clicks, opens, and, most importantly, your own conversions.
And while most providers allow you to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Options; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a section only when they meet the Specified rules, and will be automatically added or removed so.
Here is what setting up a rule looks like:
Notice how you can even blend Principles, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — that we will get to in a moment — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together based on a common denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as title, company, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field information in distinct columns… or can easily add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much to the form Things here because I have an entire section on this below, but this is the approach I would recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field data from new Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important that you understand this is a feature you may use.
Overall, it is fair to say MailerLite has their subscriber Direction and personalization features on point. How Long Should A Marketing Email Be
If you are not impressed with what you have seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a great foundation to work from if, for example the majority of us, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They finally do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than a few dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover .
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to display it on particular pages.
Despite beginning super basic, the form designer allows you To customize everything in the form style, fields, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own backup in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding additional fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded form also prevents users .
Last but surely not least, you Can assess the way your form displays on cellular by switching the toggle to responsive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of this setup process is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good foundation to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup forms.
And, as before, you can play the styling options to get it Matched with your own branding.
Last, you can choose the near Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you special coverage for this campaign.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so It’s possible to see precisely how your readers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, even though I found to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than sufficient to fulfill their needs.
What is email advertising with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can not be said for every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Delay, a bubble break, or an action, such as moving a subscriber or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for transferring Readers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just not as efficient…. yet.
Another matter of efficacy here is when generating new mails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending options.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, which means it’s possible to get an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it is really much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you will likely find that this downgrade in performance.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s one Kind of automation You won’t find in MailerLite, and I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with the pages on your site.
This Sort of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. How Long Should A Marketing Email Be
The cost of MailerLite is undoubtedly one of those tools biggest Selling points, and let’s face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it is still an wonderful option for anyone starting out.
And what about the premium plans?
It turns out, at around half the Price of the rivalry generally, MailerLite is by far among the least expensive options on the industry. Additionally, if you are ready to pay yearly, you can also get a much better discount.
In Reality, I haven’t been able to locate anything that does exactly the same job, cheaper.
MailerLite is among the email advertising tools to disrupt The (very crowded) sector in recent decades, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the comments. How Long Should A Marketing Email Be