Description of Getresponse How Email Marketing Software Works
Getresponse is primarily an email marketing program Which Allows you to: How Email Marketing Software Works
Import and host a mailing list and also capture data onto it
generate newsletters which could be sent to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all the key stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer these two stations – if telephone service is a deal-breaker for you you might want to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve never needed to use it very frequently (a fantastic thing) but when I have I’ve found it to be a small mixed bag (less of a fantastic thing). Some of the live chat support I have received has been outstanding, and I have not needed to wait too long to talk to an agent; the email support less so.
Some of the feedback I’ve got from our readers will indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. As with a number of these types of businesses, I anticipate it often boils down to that you get daily. How Email Marketing Software Works
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who did not engage with an e-newsletter you sent and put them in a section of readers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action on your mails, and period your future mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales webpage on your site, you can discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user info – you can click one of your readers and see in which they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied from the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and naturally there’s nothing to prevent you designing your HTML email template and minding the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to locate a good starting point for a template and edit it before you are delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there is also the choice of buying a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be made in this region. How Email Marketing Software Works
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can put them up so that immediately after someone signals up to a mailing list, they get a welcome message in your company; a week later they could receive a discount offer for some of your products or services; three months later they could obtain an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and action-based messages can be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact tastes
finished transactions / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a specific link etc..
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and lets you make a user journey that may be customised to the nth degree.
For a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the pricier programs – the’Guru’ program and upward. How Email Marketing Software Works
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture form.
Getresponse offers something very useful in this respect that the majority of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just produce 1 landing page, that can simply be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine shows a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re unquestionably a helpful attribute – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 per month, but very frustratingly, even though the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I guess is exactly what Getresponse want one to do!) .
Getresponse was before its rivals for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’flip’ the smartphone trailer around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape style. How Email Marketing Software Works
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is that the need to export information to CSV and straight back into your email marketing instrument in order to do mailouts (or the need to export data from your email marketing tool in your CRM to include prospects to it).
When I saw Getresponse recently introducing a new CRM feature into their plans I had been intrigued – that could potentially do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to carry out rather basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your website that they finished a form on;
you could then send a automated email tailored to this pipeline stage a couple of days later;
and dependent on the action they took with regard to this email (clicking on a certain link etc) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and that I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing so keeps a list of the communication in the contact’s history. There is currently no method of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And oddly, if you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so does not display their history.
Task management is non-existent too: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and then enter the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it can do on the automation side is remarkable. I am optimistic that this attribute gets developed over time since done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the same roof is extremely appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of example, among the leading webinar providers, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even buy webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key competitors, particularly when you consider you could link it in using a built-in CRM tool (more about this in a minute ). How Email Marketing Software Works
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, however, we’re pleased to say our overall deliverability rate currently stands at 99%.
Clearly you are going to have to choose the company’s word for this, but supposing it is accurate, it’s a good speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – this is something that I have not struck on competing products’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on one thing concerning deliverability however: to ensure a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I’ve not struck any deliverability difficulties utilizing the less costly plans, competing products do not make you invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you utilize a single opt-in process, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one opt-in process is that it makes it very simple for users to sign up for your mailing list; it also generally increases conversion speed and therefore the amount of readers on your record. A dual opt-in procedure is better for verifying that the folks subscribing to your list are using real email addresses and contributes to cleaner data and more accurate stats (because open rates etc. ) are calculated based on a list containing just real email addresses).
The fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite fine — but to be honest, I think there is a lot of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Additionally, no controls are provided by Getresponse to switch forms off or on on particular devices or pages of your site. At the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I connect my Getresponse to some growth-hacking tool called Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the pages I want). How Email Marketing Software Works
On the whole, Getresponse is really simple to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance just a little bit tricky at times).
One place I feel that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and transfer them around an e-newsletter, in practice it’s quite user friendly to use and can lead to accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does result in a helpful tool – it is just that the implementation of it might be rather better.
Also, as explained above, the CRM instrument could be far better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of readers it is possible to send to 1000. It would be good if this could be increased a bit, as it would help prospective users try the tool out in more’real world’ situations.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, several additional types of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists transcend 100,000 email addresses: that begins at $1199, with exact pricing depending on requirements (if you are interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than many competing platforms. How Email Marketing Software Works
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ program or higher
Webinars – this functionality isn’t accessible whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a fairly high number of email addresses on your own database.
By way of example, in case you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of emails per month to, you’ll find that hosting it with Getresponse costs $65 per month.
$4 per month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your database however on the number of emails you send a month too. If you are happy to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – offer completely free account for users that have a few documents (but these do not supply the full assortment of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about attributes? How Email Marketing Software Works
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any rival product that offers this’all around’ proposal, and it’s what proceeds to convince us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, particularly where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture types also, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
All in all though I rate Getresponse very highly – you get considerable bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst offering just as much, if not more performance as them.
The reductions you receive when paying upfront for a couple of years of support are very generous – you will be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and providing deliverability data for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You are able to try out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and where they are displayed on your site.
CRM performance has to be improved substantially before it could be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing structure is a little confusing, with users having to pay something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not let you execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. How Email Marketing Software Works