Description of Getresponse How Does Email Marketing Software Work
Getresponse is primarily an email Advertising app Which Allows you to: How Does Email Marketing Software Work
Import and host a mailing list and capture data on it
create newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down into the crucial qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the firm offered phone service together with live chat support, email service and various online tutorials / resources.
Regrettably, the phone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer these two stations – if phone service is a deal-breaker for you then you may wish to consider Aweber, which still provides it (you can read our Aweber review here).
Concerning the quality of Getresponse service, I have never needed to use it very frequently (a good thing) but when I have I have found it for a small mixed bag (less of a fantastic thing). Some of the live chat support I have received has been outstanding, and I haven’t needed to wait too much time to talk to an agent; the email service less so.
Some of the comments I have from our readers does indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a number of these types of businesses, I anticipate it boils down to that you get on the day. How Does Email Marketing Software Work
Getresponse offers some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot individuals who did not engage with an e-newsletter you shipped and set them in a section of readers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your emails, and time your prospective mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales page on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user information – you could click on one of your readers and see in which they signed from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box seem somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls provided; and of course there is nothing to stop you simply designing your HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, therefore it’s generally pretty simple to locate a good starting point for a template and then edit it before you are delighted with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options are not very extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements which could be created in this region. How Does Email Marketing Software Work
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can put them up so that immediately after somebody signs up to your mailing list, they get a welcome message in your company; a week after they can get a discount deal for a number of your goods or services; 3 months after they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the example above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to certain lists
changes connected preferences
completed trades / targets
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a specific link etc..
This type of performance goes way beyond what’s traditionally been available from autoresponders, and allows you to make an individual journey which can be customised to the nth level.
For a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the more expensive programs – the’Pro’ program and up. How Does Email Marketing Software Work
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, rather than simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, that can only be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (where the machine indicates a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they are unquestionably a useful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 a month, however very frustratingly, even though the add-on permits you to display an unlimited number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I guess is exactly what Getresponse would like you to do!) .
Getresponse was before its rivals for quite some time with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive record of your e-newsletter – you simply hit a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so that you may preview what your own email looks like when the screen is employed in either portrait or landscape style. How Does Email Marketing Software Work
Customer Relationship Management
Among the most frustrating facets of utilizing many well-known CRM tools is the need to export data to CSV and straight back to your email marketing instrument as a way to perform mailouts (or the necessity to export info from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse lately introducing a new CRM feature into their plans I had been intrigued – that could potentially do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you could only use it to perform rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this functionality would be as follows:
You can add a contact to a specific point on a revenue pipeline depending on the page of your site they finished a form ;
you could then send them a automated email tailored to that pipeline period a couple of days later;
and dependent on the actions they took with regard to that email (clicking on a particular link etc) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of the communication in the contact’s history. There’s currently no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And oddly, if you click a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads are not displayed. To see this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a deal directly to a pipeline and then enter the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it can do on the automation aspect is remarkable. I am hopeful that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very competitive also by comparison to based webinar solutions. By way of example, among the leading webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also buy webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key rivals, particularly when you consider that you can link it in using a built-in CRM tool (more on that in a moment). How Does Email Marketing Software Work
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously a very important thing to check at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we are often asked about the quality of the deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Clearly you are going to need to take the company’s term for this, but assuming it is accurate, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something that I have not struck on competing products’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I’ve not encountered any deliverability problems using the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main advantage of a single opt-in process is that it makes it really simple for users to sign up for your mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your record. A dual opt-in process is best for verifying that the people subscribing to your record are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated based on a list comprising just email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty fine — but to be honest, I think there is a great deal of room for improvement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to change forms off or on on particular devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I link my Getresponse into a growth-hacking tool named Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and onto the webpages I want). How Does Email Marketing Software Work
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain performance a little bit tricky at times).
One area I think that might be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and move them about an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a helpful tool – it is only that the implementation of it could be rather better.
Also, as described above, the CRM instrument might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse supplies is completely functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of readers it is possible to send to to 1000. It would be useful if this could be increased a bit, as it would help prospective users try out the tool in more’real-world’ situations.
There are three chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: this starts at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. How Does Email Marketing Software Work
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of landing pages that allow split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – this performance isn’t available at all around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially if you’ve got a reasonably large number of email addresses onto your own database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 records which you want to send an unlimited number of emails each month to, then you’ll discover that hosting it with Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database but on the number of emails you send per month also. If you are delighted to set a limit on the number of emails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The only well-known service that I can think of that comes in significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing providers — notably Mailchimp – provide completely free account for users that have a small number of documents (but these do not supply the entire assortment of features that you get on a paid plan).
As stated earlier, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about features? How Does Email Marketing Software Work
Getresponse represents among the more cost-effective ways to host and communicate using an email database.
It’s also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that offers this’all round’ proposition, and it is what proceeds to persuade us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture types also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the service offering.
All in all though I speed Getresponse very highly – you get considerable bang for your buck with this item.
Here are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering just as much, or even more functionality as them.
The reductions you get when paying upfront for a couple of decades of service are very generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing characters on its own site and providing deliverability statistics for individual e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a helpful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully functional version of this.
You are able to try out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided aren’t responsive and you can not control when and where they’re displayed on your site.
CRM performance has to be improved substantially before it can be thought of as a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing structure is a bit perplexing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B evaluations, meaning that in order to gain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. How Does Email Marketing Software Work