Main Features How Does Aweber Work
Aweber provides you with the Following key attributes:
the ability to import / server an email database
a wide assortment of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email performance
phone, email and live chat support
integrations with third party apps How Does Aweber Work
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat service.
Additionally, there’s no magic to Go through to contact support – relevant phone number and email details may be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber provide one of the largest collections of e-newsletters templates available: you will find over 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them look slightly dated. I would believe them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of coding your own also. How Does Aweber Work
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you specify. In Aweber, this can be known as’Blog broadcasts’, although technically you can use this attribute with any material which has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from your site – this can be a big time-saver.
It’s worth noting that You can’t use the normal Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates that are made specifically for this purpose.
On the other hand, you will find quite A few of them to pick from – over most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works fine, but I think there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your emails are very likely to appear more consistently and exhibit more reliably across email customers – however only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be nice to find a few of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your readers to a particular set of autoresponders, and label them. Not all competing goods allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Need to answer some questions regarding how you gathered the data you’re importing. If your listing is on the bigger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on user actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user actions — specifically opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see above).
But I Think this functionality should go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behaviour can trigger mailouts.
For instance, in Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. How Does Aweber Work
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand It’s very easy To install follow up emails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a bit more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or unite automation rules with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’re likely going to should appear at other products, particularly Getresponse, which supplies’advertising automation’ functionality that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of tablets and smartphones, this can be a good feature.
One minor Gripe I have yet seeing the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The lack of this operation is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a great deal of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the operation of each, and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of different versions of your email (using either differing content or theme headers), send them into a sample of your data, and your e-marketing option will roll the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to make and test four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales team that it’s coming back during the next few months, but if you believe you are likely to need this operation urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / advice, such as
the growth of lists over time
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. at a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to have the ability to get more of an overview of information in one place, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all the reporting data on a single dashboard (which you can then use to drill down to specifics). How Does Aweber Work
A nice feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; double opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing solutions provide their customers with this choice.
Aweber Offers an adequate range of integrations with different options. There are over 400 integrations available which enable you to join Aweber to various types of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug into other software quite as easily as Mailchimp (which seems to be the default’standard’ email marketing choice for a great deal of apps), but you also should not have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Data in Aweber is Fairly straightforward. You can create segments not only depending on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and simple to use.
It is a bit tricky however To work out how to reach the screen where you make the segments – you essentially have to go to some’handle subscribers’ section, search for a number of subscribers and then save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple segments at once, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a car dealer having a mailing list comprising a field known as’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an Perfect world you’d only be Able to select the applicable segments and send the message to those 3 classes. With Aweber however – that isn’t possible. You’d need to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better way.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not the best product of its Kind available, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing alternative.
The primary Facets of the product That will nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter may be especially critical for some potential users, especially those starting out in e-marketing without a truckload of specialized abilities (you likely won’t get stuck, but if you do, you are able to talk to a real person being on a real telephone line about your problem).
In Addition, It’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made your mind up on if this is the e-marketing alternative for you, here is a brief breakdown of the key pros and cons of using it: How Does Aweber Work
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there which offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it’s cheaper than several comparable solutions.
It lets you select whether to subscribe people to your list on a single or double click basis.
It’s good import performance, together with the choice to import a wide assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It comes with an extremely large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you may use both area contents and user activity (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber to get a quotation.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users may enjoy is that all attributes are available on all plans – unlike some competing products you don’t have to be on more expensive plans to unlock specific performance.
Nevertheless, The performance available on Aweber – as we will see below – isn’t always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
slightly more expensive than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons don’t really apply to very little lists however – if you have a little email database, a number of these competing products are better worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses outlined above, but they restrict the number of e-newsletters which it is possible to send them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these programs are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you naturally is to avail of its free trial. How Does Aweber Work